#490D4D#490D4D

#490D4D is a dark, vivid purple. Relative luminance 0.022; OKLCH L 29.8% C 0.120 H 325.3°. Best body text is #FFFFFF at 14.50:1 contrast (WCAG AA passes).

Color values

HEX	#490D4D
RGB	rgb(73, 13, 77)
HSL	hsl(296, 71%, 18%)
HSV	hsv(296, 83%, 30%)
CMYK	cmyk(5.2%, 83.1%, 0%, 69.8%)
CIE-LAB	lab(16.70, 36.25, -24.60)
CIE-LCH	lch(16.70, 43.81, 325.83°)
OKLab	oklab(29.78% 0.0988 -0.0685)
OKLCH	oklch(29.78% 0.12 325.3)
XYZ	xyz(4.2310, 2.2404, 7.2293)
Luminance	0.0224 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#490D4D #114D0D

analogous

#290D4D #490D4D #4D0D31

triadic

#490D4D #4D490D #0D4D49

tetradic

#490D4D #4D290D #114D0D #0D314D

square

#490D4D #4D290D #114D0D #0D314D

split-complementary

#490D4D #314D0D #0D4D29

monochromatic

#19041A #19041A #490D4D #7B1681 #AC1FB6

Accessibility & contrast

On white

14.50

#490D4D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.45

#490D4D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #490D4D

14.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##490D4D	#FFFFFF	#000000	##FFFFFF
##490D4D	1.00	14.50	1.45	14.50
#FFFFFF	14.50	1.00	21.00	1.00
#000000	1.45	21.00	1.00	21.00
##FFFFFF	14.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00254F

Deuteranopia (green-blind)

#1B2C4B

Tritanopia (blue-blind)

#4B192C

Achromatopsia (no color)

#292929

Design tokens & code

CSS

--color: #490d4d;
/* rgb */ color: rgb(73, 13, 77);
/* oklch */ color: oklch(29.8% 0.120 325.3);

Tailwind

colors: {
  custom: {
    50: '#7e547f',
    500: '#490d4d',
    950: '#000000',
  },
}

SCSS

$custom: #490d4d;
$custom-light: #7e547f;
$custom-dark: #000000;

JSON

{
  "hex": "#490d4d",
  "rgb": {
    "r": 73,
    "g": 13,
    "b": 77
  },
  "hsl": {
    "h": 296.25,
    "s": 71.111,
    "l": 17.647
  },
  "oklch": {
    "l": 0.29779,
    "c": 0.12027,
    "h": 325.3
  },
  "luminance": 0.0224
}

Semantic roles & 50–950 ramp

primary

#490D4D

secondary

#33882E

accent

#EE3A45

background

#F7F5F7

surface

#EEE9EE

border

#C9C5C9

text

#0A030A

muted

#7C787C

Preview Lab

Preview with #490D4D

Body copy rendered with the generated semantic roles for this colour.

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