#490D43#490D43

#490D43 is a dark, moderate purple. Relative luminance 0.021; OKLCH L 29.1% C 0.111 H 332.5°. Best body text is #FFFFFF at 14.77:1 contrast (WCAG AA passes).

Color values

HEX#490D43
RGBrgb(73, 13, 67)
HSLhsl(306, 70%, 17%)
HSVhsv(306, 82%, 29%)
CMYKcmyk(0%, 82.2%, 8.2%, 71.4%)
CIE-LABlab(16.05, 34.36, -18.71)
CIE-LCHlch(16.05, 39.13, 331.43°)
OKLaboklab(29.11% 0.0989 -0.0514)
OKLCHoklch(29.11% 0.111 332.5)
XYZxyz(3.9047, 2.1099, 5.5107)
Luminance0.0211 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#490D43 #0D4913
analogous
#310D49 #490D43 #490D25
triadic
#490D43 #43490D #0D4349
tetradic
#490D43 #49310D #0D4913 #0D2549
square
#490D43 #49310D #0D4913 #0D2549
split-complementary
#490D43 #25490D #0D4931
monochromatic
#1A0518 #1A0518 #490D43 #7D1673 #B120A2

Accessibility & contrast

On white

14.77
#490D43 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

1.42
#490D43 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #490D43
14.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##490D43#FFFFFF#000000##FFFFFF
##490D431.0014.771.4214.77
#FFFFFF14.771.0021.001.00
#0000001.4221.001.0021.00
##FFFFFF14.771.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0A2244
Deuteranopia (green-blind)
#212B42
Tritanopia (blue-blind)
#4D1427
Achromatopsia (no color)
#282828

Design tokens & code

CSS
--color: #490d43;
/* rgb */ color: rgb(73, 13, 67);
/* oklch */ color: oklch(29.1% 0.111 332.5);
Tailwind
colors: {
  custom: {
    50: '#7e5377',
    500: '#490d43',
    950: '#000000',
  },
}
SCSS
$custom: #490d43;
$custom-light: #7e5377;
$custom-dark: #000000;
JSON
{
  "hex": "#490d43",
  "rgb": {
    "r": 73,
    "g": 13,
    "b": 67
  },
  "hsl": {
    "h": 306,
    "s": 69.767,
    "l": 16.863
  },
  "oklch": {
    "l": 0.29107,
    "c": 0.11146,
    "h": 332.5
  },
  "luminance": 0.0211
}

Semantic roles & 50–950 ramp

primary
#490D43
secondary
#2D8436
accent
#ED4D3B
background
#F7F5F7
surface
#EEE8ED
border
#C9C4C8
text
#0A0308
muted
#7C787B

Preview Lab

Preview with #490D43

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#490D43 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva