#490D40#490D40

#490D40 is a dark, moderate purple. Relative luminance 0.021; OKLCH L 28.9% C 0.109 H 334.9°. Best body text is #FFFFFF at 14.84:1 contrast (WCAG AA passes).

Color values

HEX	#490D40
RGB	rgb(73, 13, 64)
HSL	hsl(309, 70%, 17%)
HSV	hsv(309, 82%, 29%)
CMYK	cmyk(0%, 82.2%, 12.3%, 71.4%)
CIE-LAB	lab(15.88, 33.83, -16.90)
CIE-LCH	lch(15.88, 37.82, 333.46°)
OKLab	oklab(28.92% 0.0987 -0.0462)
OKLCH	oklch(28.92% 0.109 334.9)
XYZ	xyz(3.8170, 2.0748, 5.0489)
Luminance	0.0207 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#490D40 #0D4916

analogous

#340D49 #490D40 #490D22

triadic

#490D40 #40490D #0D4049

tetradic

#490D40 #49340D #0D4916 #0D2249

square

#490D40 #49340D #0D4916 #0D2249

split-complementary

#490D40 #22490D #0D4934

monochromatic

#1A0517 #1A0517 #490D40 #7D166E #B1209B

Accessibility & contrast

On white

14.84

#490D40 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.41

#490D40 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #490D40

14.84:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##490D40	#FFFFFF	#000000	##FFFFFF
##490D40	1.00	14.84	1.41	14.84
#FFFFFF	14.84	1.00	21.00	1.00
#000000	1.41	21.00	1.00	21.00
##FFFFFF	14.84	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0D2241

Deuteranopia (green-blind)

#222B3F

Tritanopia (blue-blind)

#4D1225

Achromatopsia (no color)

#272727

Design tokens & code

CSS

--color: #490d40;
/* rgb */ color: rgb(73, 13, 64);
/* oklch */ color: oklch(28.9% 0.109 334.9);

Tailwind

colors: {
  custom: {
    50: '#7e5375',
    500: '#490d40',
    950: '#000000',
  },
}

SCSS

$custom: #490d40;
$custom-light: #7e5375;
$custom-dark: #000000;

JSON

{
  "hex": "#490d40",
  "rgb": {
    "r": 73,
    "g": 13,
    "b": 64
  },
  "hsl": {
    "h": 309,
    "s": 69.767,
    "l": 16.863
  },
  "oklch": {
    "l": 0.28921,
    "c": 0.10894,
    "h": 334.9
  },
  "luminance": 0.02074
}

Semantic roles & 50–950 ramp

primary

#490D40

secondary

#2D843B

accent

#ED563B

background

#F7F4F7

surface

#EEE8ED

border

#C9C4C8

text

#0A0308

muted

#7C787B

Preview Lab

Preview with #490D40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →