#490C40#490C40

#490C40 is a dark, moderate purple. Relative luminance 0.021; OKLCH L 28.8% C 0.110 H 334.9°. Best body text is #FFFFFF at 14.89:1 contrast (WCAG AA passes).

Color values

HEX	#490C40
RGB	rgb(73, 12, 64)
HSL	hsl(309, 72%, 17%)
HSV	hsv(309, 84%, 29%)
CMYK	cmyk(0%, 83.6%, 12.3%, 71.4%)
CIE-LAB	lab(15.75, 34.20, -17.10)
CIE-LCH	lch(15.75, 38.23, 333.44°)
OKLab	oklab(28.83% 0.0997 -0.0468)
OKLCH	oklch(28.83% 0.11 334.9)
XYZ	xyz(3.8046, 2.0499, 5.0448)
Luminance	0.0205 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#490C40 #0C4915

analogous

#340C49 #490C40 #490C22

triadic

#490C40 #40490C #0C4049

tetradic

#490C40 #49340C #0C4915 #0C2249

square

#490C40 #49340C #0C4915 #0C2249

split-complementary

#490C40 #22490C #0C4934

monochromatic

#1A0417 #1A0417 #490C40 #7E156E #B21D9C

Accessibility & contrast

On white

14.89

#490C40 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.41

#490C40 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #490C40

14.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##490C40	#FFFFFF	#000000	##FFFFFF
##490C40	1.00	14.89	1.41	14.89
#FFFFFF	14.89	1.00	21.00	1.00
#000000	1.41	21.00	1.00	21.00
##FFFFFF	14.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0C2241

Deuteranopia (green-blind)

#222A3F

Tritanopia (blue-blind)

#4D1125

Achromatopsia (no color)

#272727

Design tokens & code

CSS

--color: #490c40;
/* rgb */ color: rgb(73, 12, 64);
/* oklch */ color: oklch(28.8% 0.110 334.9);

Tailwind

colors: {
  custom: {
    50: '#7e5375',
    500: '#490c40',
    950: '#000000',
  },
}

SCSS

$custom: #490c40;
$custom-light: #7e5375;
$custom-dark: #000000;

JSON

{
  "hex": "#490c40",
  "rgb": {
    "r": 73,
    "g": 12,
    "b": 64
  },
  "hsl": {
    "h": 308.852,
    "s": 71.765,
    "l": 16.667
  },
  "oklch": {
    "l": 0.28829,
    "c": 0.11016,
    "h": 334.9
  },
  "luminance": 0.0205
}

Semantic roles & 50–950 ramp

primary

#490C40

secondary

#2C8539

accent

#EE5439

background

#F7F4F7

surface

#EEE7ED

border

#C9C3C8

text

#0A0308

muted

#7C787B

Preview Lab

Preview with #490C40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →