#490B4E#490B4E

#490B4E is a dark, vivid purple. Relative luminance 0.022; OKLCH L 29.7% C 0.123 H 324.7°. Best body text is #FFFFFF at 14.57:1 contrast (WCAG AA passes).

Color values

HEX	#490B4E
RGB	rgb(73, 11, 78)
HSL	hsl(296, 75%, 17%)
HSV	hsv(296, 86%, 31%)
CMYK	cmyk(6.4%, 85.9%, 0%, 69.4%)
CIE-LAB	lab(16.53, 37.13, -25.56)
CIE-LCH	lch(16.53, 45.08, 325.46°)
OKLab	oklab(29.68% 0.1007 -0.0713)
OKLCH	oklch(29.68% 0.123 324.7)
XYZ	xyz(4.2424, 2.2061, 7.4086)
Luminance	0.0221 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#490B4E #104E0B

analogous

#270B4E #490B4E #4E0B32

triadic

#490B4E #4E490B #0B4E49

tetradic

#490B4E #4E270B #104E0B #0B324E

square

#490B4E #4E270B #104E0B #0B324E

split-complementary

#490B4E #324E0B #0B4E27

monochromatic

#19041B #19041B #490B4E #7B1384 #AD1AB9

Accessibility & contrast

On white

14.57

#490B4E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.44

#490B4E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #490B4E

14.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##490B4E	#FFFFFF	#000000	##FFFFFF
##490B4E	1.00	14.57	1.44	14.57
#FFFFFF	14.57	1.00	21.00	1.00
#000000	1.44	21.00	1.00	21.00
##FFFFFF	14.57	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#002450

Deuteranopia (green-blind)

#192B4C

Tritanopia (blue-blind)

#4B182D

Achromatopsia (no color)

#292929

Design tokens & code

CSS

--color: #490b4e;
/* rgb */ color: rgb(73, 11, 78);
/* oklch */ color: oklch(29.7% 0.123 324.7);

Tailwind

colors: {
  custom: {
    50: '#7f5380',
    500: '#490b4e',
    950: '#000000',
  },
}

SCSS

$custom: #490b4e;
$custom-light: #7f5380;
$custom-dark: #000000;

JSON

{
  "hex": "#490b4e",
  "rgb": {
    "r": 73,
    "g": 11,
    "b": 78
  },
  "hsl": {
    "h": 295.522,
    "s": 75.281,
    "l": 17.451
  },
  "oklch": {
    "l": 0.29682,
    "c": 0.12335,
    "h": 324.7
  },
  "luminance": 0.02206
}

Semantic roles & 50–950 ramp

primary

#490B4E

secondary

#328A2B

accent

#F23644

background

#F7F5F7

surface

#EEE8EE

border

#C9C4C9

text

#0A030A

muted

#7C787C

Preview Lab

Preview with #490B4E

Body copy rendered with the generated semantic roles for this colour.

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