#490B43#490B43

#490B43 is a dark, moderate purple. Relative luminance 0.021; OKLCH L 28.9% C 0.114 H 332.5°. Best body text is #FFFFFF at 14.87:1 contrast (WCAG AA passes).

Color values

HEX#490B43
RGBrgb(73, 11, 67)
HSLhsl(306, 74%, 16%)
HSVhsv(306, 85%, 29%)
CMYKcmyk(0%, 84.9%, 8.2%, 71.4%)
CIE-LABlab(15.81, 35.07, -19.11)
CIE-LCHlch(15.81, 39.94, 331.42°)
OKLaboklab(28.93% 0.101 -0.0525)
OKLCHoklch(28.93% 0.114 332.5)
XYZxyz(3.8805, 2.0614, 5.5026)
Luminance0.0206 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#490B43 #0B4911
analogous
#300B49 #490B43 #490B24
triadic
#490B43 #43490B #0B4349
tetradic
#490B43 #49300B #0B4911 #0B2449
square
#490B43 #49300B #0B4911 #0B2449
split-complementary
#490B43 #24490B #0B4930
monochromatic
#1B0418 #1B0418 #490B43 #7E1374 #B31BA5

Accessibility & contrast

On white

14.87
#490B43 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

1.41
#490B43 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #490B43
14.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##490B43#FFFFFF#000000##FFFFFF
##490B431.0014.871.4114.87
#FFFFFF14.871.0021.001.00
#0000001.4121.001.0021.00
##FFFFFF14.871.0021.001.00

Color blindness preview

Protanopia (red-blind)
#072244
Deuteranopia (green-blind)
#202A42
Tritanopia (blue-blind)
#4D1226
Achromatopsia (no color)
#272727

Design tokens & code

CSS
--color: #490b43;
/* rgb */ color: rgb(73, 11, 67);
/* oklch */ color: oklch(28.9% 0.114 332.5);
Tailwind
colors: {
  custom: {
    50: '#7e5277',
    500: '#490b43',
    950: '#000000',
  },
}
SCSS
$custom: #490b43;
$custom-light: #7e5277;
$custom-dark: #000000;
JSON
{
  "hex": "#490b43",
  "rgb": {
    "r": 73,
    "g": 11,
    "b": 67
  },
  "hsl": {
    "h": 305.806,
    "s": 73.81,
    "l": 16.471
  },
  "oklch": {
    "l": 0.2893,
    "c": 0.1138,
    "h": 332.5
  },
  "luminance": 0.02061
}

Semantic roles & 50–950 ramp

primary
#490B43
secondary
#2A8533
accent
#F04937
background
#F7F4F7
surface
#EEE7ED
border
#C9C3C8
text
#0A0308
muted
#7C787B

Preview Lab

Preview with #490B43

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#490B43 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva