#490A40#490A40

#490A40 is a dark, moderate purple. Relative luminance 0.020; OKLCH L 28.7% C 0.112 H 334.8°. Best body text is #FFFFFF at 14.99:1 contrast (WCAG AA passes).

Color values

HEX	#490A40
RGB	rgb(73, 10, 64)
HSL	hsl(309, 76%, 16%)
HSV	hsv(309, 86%, 29%)
CMYK	cmyk(0%, 86.3%, 12.3%, 71.4%)
CIE-LAB	lab(15.51, 34.88, -17.47)
CIE-LCH	lch(15.51, 39.01, 333.39°)
OKLab	oklab(28.66% 0.1018 -0.0478)
OKLCH	oklch(28.66% 0.112 334.8)
XYZ	xyz(3.7817, 2.0041, 5.0371)
Luminance	0.0200 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#490A40 #0A4913

analogous

#330A49 #490A40 #490A21

triadic

#490A40 #40490A #0A4049

tetradic

#490A40 #49330A #0A4913 #0A2149

square

#490A40 #49330A #0A4913 #0A2149

split-complementary

#490A40 #21490A #0A4933

monochromatic

#1B0418 #1B0418 #490A40 #7F116F #B5199E

Accessibility & contrast

On white

14.99

#490A40 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.40

#490A40 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #490A40

14.99:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##490A40	#FFFFFF	#000000	##FFFFFF
##490A40	1.00	14.99	1.40	14.99
#FFFFFF	14.99	1.00	21.00	1.00
#000000	1.40	21.00	1.00	21.00
##FFFFFF	14.99	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#092141

Deuteranopia (green-blind)

#212A3F

Tritanopia (blue-blind)

#4D1024

Achromatopsia (no color)

#272727

Design tokens & code

CSS

--color: #490a40;
/* rgb */ color: rgb(73, 10, 64);
/* oklch */ color: oklch(28.7% 0.112 334.8);

Tailwind

colors: {
  custom: {
    50: '#7e5275',
    500: '#490a40',
    950: '#000000',
  },
}

SCSS

$custom: #490a40;
$custom-light: #7e5275;
$custom-dark: #000000;

JSON

{
  "hex": "#490a40",
  "rgb": {
    "r": 73,
    "g": 10,
    "b": 64
  },
  "hsl": {
    "h": 308.571,
    "s": 75.904,
    "l": 16.275
  },
  "oklch": {
    "l": 0.28657,
    "c": 0.11244,
    "h": 334.8
  },
  "luminance": 0.02004
}

Semantic roles & 50–950 ramp

primary

#490A40

secondary

#298636

accent

#F25035

background

#F7F4F7

surface

#EEE7ED

border

#C9C3C8

text

#0A0208

muted

#7C787B

Preview Lab

Preview with #490A40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →