#490A40#490A40

#490A40 is a dark, moderate purple. Relative luminance 0.020; OKLCH L 28.7% C 0.112 H 334.8°. Best body text is #FFFFFF at 14.99:1 contrast (WCAG AA passes).

Color values

HEX#490A40
RGBrgb(73, 10, 64)
HSLhsl(309, 76%, 16%)
HSVhsv(309, 86%, 29%)
CMYKcmyk(0%, 86.3%, 12.3%, 71.4%)
CIE-LABlab(15.51, 34.88, -17.47)
CIE-LCHlch(15.51, 39.01, 333.39°)
OKLaboklab(28.66% 0.1018 -0.0478)
OKLCHoklch(28.66% 0.112 334.8)
XYZxyz(3.7817, 2.0041, 5.0371)
Luminance0.0200 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#490A40 #0A4913
analogous
#330A49 #490A40 #490A21
triadic
#490A40 #40490A #0A4049
tetradic
#490A40 #49330A #0A4913 #0A2149
square
#490A40 #49330A #0A4913 #0A2149
split-complementary
#490A40 #21490A #0A4933
monochromatic
#1B0418 #1B0418 #490A40 #7F116F #B5199E

Accessibility & contrast

On white

14.99
#490A40 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

1.40
#490A40 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #490A40
14.99:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##490A40#FFFFFF#000000##FFFFFF
##490A401.0014.991.4014.99
#FFFFFF14.991.0021.001.00
#0000001.4021.001.0021.00
##FFFFFF14.991.0021.001.00

Color blindness preview

Protanopia (red-blind)
#092141
Deuteranopia (green-blind)
#212A3F
Tritanopia (blue-blind)
#4D1024
Achromatopsia (no color)
#272727

Design tokens & code

CSS
--color: #490a40;
/* rgb */ color: rgb(73, 10, 64);
/* oklch */ color: oklch(28.7% 0.112 334.8);
Tailwind
colors: {
  custom: {
    50: '#7e5275',
    500: '#490a40',
    950: '#000000',
  },
}
SCSS
$custom: #490a40;
$custom-light: #7e5275;
$custom-dark: #000000;
JSON
{
  "hex": "#490a40",
  "rgb": {
    "r": 73,
    "g": 10,
    "b": 64
  },
  "hsl": {
    "h": 308.571,
    "s": 75.904,
    "l": 16.275
  },
  "oklch": {
    "l": 0.28657,
    "c": 0.11244,
    "h": 334.8
  },
  "luminance": 0.02004
}

Semantic roles & 50–950 ramp

primary
#490A40
secondary
#298636
accent
#F25035
background
#F7F4F7
surface
#EEE7ED
border
#C9C3C8
text
#0A0208
muted
#7C787B

Preview Lab

Preview with #490A40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#490A40 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva