#49094A#49094A

#49094A is a dark, vivid purple. Relative luminance 0.021; OKLCH L 29.2% C 0.122 H 327.5°. Best body text is #FFFFFF at 14.78:1 contrast (WCAG AA passes).

Color values

HEX	#49094A
RGB	rgb(73, 9, 74)
HSL	hsl(299, 78%, 16%)
HSV	hsv(299, 88%, 29%)
CMYK	cmyk(1.4%, 87.8%, 0%, 71%)
CIE-LAB	lab(16.04, 37.00, -23.60)
CIE-LCH	lch(16.04, 43.88, 327.47°)
OKLab	oklab(29.24% 0.1027 -0.0656)
OKLCH	oklch(29.24% 0.122 327.5)
XYZ	xyz(4.0813, 2.1066, 6.6689)
Luminance	0.0211 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#49094A #0A4A09

analogous

#29094A #49094A #4A092B

triadic

#49094A #4A4909 #094A49

tetradic

#49094A #4A2909 #0A4A09 #092B4A

square

#49094A #4A2909 #0A4A09 #092B4A

split-complementary

#49094A #2B4A09 #094A29

monochromatic

#1B031B #1B031B #49094A #7F1081 #B516B7

Accessibility & contrast

On white

14.78

#49094A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.42

#49094A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #49094A

14.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##49094A	#FFFFFF	#000000	##FFFFFF
##49094A	1.00	14.78	1.42	14.78
#FFFFFF	14.78	1.00	21.00	1.00
#000000	1.42	21.00	1.00	21.00
##FFFFFF	14.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00234C

Deuteranopia (green-blind)

#1B2B48

Tritanopia (blue-blind)

#4B152A

Achromatopsia (no color)

#282828

Design tokens & code

CSS

--color: #49094a;
/* rgb */ color: rgb(73, 9, 74);
/* oklch */ color: oklch(29.2% 0.122 327.5);

Tailwind

colors: {
  custom: {
    50: '#7f527d',
    500: '#49094a',
    950: '#000000',
  },
}

SCSS

$custom: #49094a;
$custom-light: #7f527d;
$custom-dark: #000000;

JSON

{
  "hex": "#49094a",
  "rgb": {
    "r": 73,
    "g": 9,
    "b": 74
  },
  "hsl": {
    "h": 299.077,
    "s": 78.313,
    "l": 16.275
  },
  "oklch": {
    "l": 0.29241,
    "c": 0.12187,
    "h": 327.5
  },
  "luminance": 0.02106
}

Semantic roles & 50–950 ramp

primary

#49094A

secondary

#298727

accent

#F53336

background

#F7F4F7

surface

#EEE7EE

border

#C9C3C9

text

#0A0309

muted

#7C787B

Preview Lab

Preview with #49094A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →