#490749#490749

#490749 is a dark, vivid purple. Relative luminance 0.020; OKLCH L 29.0% C 0.123 H 328.2°. Best body text is #FFFFFF at 14.90:1 contrast (WCAG AA passes).

Color values

HEX#490749
RGBrgb(73, 7, 73)
HSLhsl(300, 83%, 16%)
HSVhsv(300, 90%, 29%)
CMYKcmyk(0%, 90.4%, 0%, 71.4%)
CIE-LABlab(15.75, 37.46, -23.37)
CIE-LCHlch(15.75, 44.15, 328.04°)
OKLaboklab(29.01% 0.1046 -0.0649)
OKLCHoklch(29.01% 0.123 328.2)
XYZxyz(4.0262, 2.0498, 6.4856)
Luminance0.0205 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#490749 #074907
analogous
#280749 #490749 #490728
triadic
#490749 #494907 #074949
tetradic
#490749 #492807 #074907 #072849
square
#490749 #492807 #074907 #072849
split-complementary
#490749 #284907 #074928
monochromatic
#1C031C #1C031C #490749 #810C81 #B912B9

Accessibility & contrast

On white

14.90
#490749 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

1.41
#490749 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #490749
14.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##490749#FFFFFF#000000##FFFFFF
##4907491.0014.901.4114.90
#FFFFFF14.901.0021.001.00
#0000001.4121.001.0021.00
##FFFFFF14.901.0021.001.00

Color blindness preview

Protanopia (red-blind)
#00224B
Deuteranopia (green-blind)
#1B2A47
Tritanopia (blue-blind)
#4C1329
Achromatopsia (no color)
#272727

Design tokens & code

CSS
--color: #490749;
/* rgb */ color: rgb(73, 7, 73);
/* oklch */ color: oklch(29.0% 0.123 328.2);
Tailwind
colors: {
  custom: {
    50: '#7f517c',
    500: '#490749',
    950: '#000000',
  },
}
SCSS
$custom: #490749;
$custom-light: #7f517c;
$custom-dark: #000000;
JSON
{
  "hex": "#490749",
  "rgb": {
    "r": 73,
    "g": 7,
    "b": 73
  },
  "hsl": {
    "h": 300,
    "s": 82.5,
    "l": 15.686
  },
  "oklch": {
    "l": 0.29013,
    "c": 0.1231,
    "h": 328.2
  },
  "luminance": 0.02049
}

Semantic roles & 50–950 ramp

primary
#490749
secondary
#248824
accent
#F92F2F
background
#F7F4F7
surface
#EEE7EE
border
#C9C3C9
text
#0A0209
muted
#7C787B

Preview Lab

Preview with #490749

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#490749 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva