#490744#490744

#490744 is a dark, moderate purple. Relative luminance 0.020; OKLCH L 28.7% C 0.119 H 331.7°. Best body text is #FFFFFF at 15.03:1 contrast (WCAG AA passes).

Color values

HEX	#490744
RGB	rgb(73, 7, 68)
HSL	hsl(305, 83%, 16%)
HSV	hsv(305, 90%, 29%)
CMYK	cmyk(0%, 90.4%, 6.8%, 71.4%)
CIE-LAB	lab(15.41, 36.56, -20.42)
CIE-LCH	lch(15.41, 41.88, 330.81°)
OKLab	oklab(28.67% 0.1048 -0.0563)
OKLCH	oklch(28.67% 0.119 331.7)
XYZ	xyz(3.8670, 1.9861, 5.6474)
Luminance	0.0199 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#490744 #07490C

analogous

#2D0749 #490744 #490723

triadic

#490744 #444907 #074449

tetradic

#490744 #492D07 #07490C #072349

square

#490744 #492D07 #07490C #072349

split-complementary

#490744 #234907 #07492D

monochromatic

#1C031A #1C031A #490744 #810C78 #B912AC

Accessibility & contrast

On white

15.03

#490744 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.40

#490744 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #490744

15.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##490744	#FFFFFF	#000000	##FFFFFF
##490744	1.00	15.03	1.40	15.03
#FFFFFF	15.03	1.00	21.00	1.00
#000000	1.40	21.00	1.00	21.00
##FFFFFF	15.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#022146

Deuteranopia (green-blind)

#1E2A43

Tritanopia (blue-blind)

#4C1026

Achromatopsia (no color)

#272727

Design tokens & code

CSS

--color: #490744;
/* rgb */ color: rgb(73, 7, 68);
/* oklch */ color: oklch(28.7% 0.119 331.7);

Tailwind

colors: {
  custom: {
    50: '#7f5178',
    500: '#490744',
    950: '#000000',
  },
}

SCSS

$custom: #490744;
$custom-light: #7f5178;
$custom-dark: #000000;

JSON

{
  "hex": "#490744",
  "rgb": {
    "r": 73,
    "g": 7,
    "b": 68
  },
  "hsl": {
    "h": 304.545,
    "s": 82.5,
    "l": 15.686
  },
  "oklch": {
    "l": 0.2867,
    "c": 0.11897,
    "h": 331.7
  },
  "luminance": 0.01986
}

Semantic roles & 50–950 ramp

primary

#490744

secondary

#24882C

accent

#F93E2F

background

#F7F4F7

surface

#EEE7ED

border

#C9C3C8

text

#0A0209

muted

#7C787B

Preview Lab

Preview with #490744

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →