#490743#490743

#490743 is a dark, moderate purple. Relative luminance 0.020; OKLCH L 28.6% C 0.118 H 332.5°. Best body text is #FFFFFF at 15.06:1 contrast (WCAG AA passes).

Color values

HEX	#490743
RGB	rgb(73, 7, 67)
HSL	hsl(305, 83%, 16%)
HSV	hsv(305, 90%, 29%)
CMYK	cmyk(0%, 90.4%, 8.2%, 71.4%)
CIE-LAB	lab(15.35, 36.39, -19.83)
CIE-LCH	lch(15.35, 41.44, 331.42°)
OKLab	oklab(28.6% 0.1048 -0.0546)
OKLCH	oklch(28.6% 0.118 332.5)
XYZ	xyz(3.8368, 1.9740, 5.4881)
Luminance	0.0197 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#490743 #07490D

analogous

#2E0749 #490743 #490722

triadic

#490743 #434907 #074349

tetradic

#490743 #492E07 #07490D #072249

square

#490743 #492E07 #07490D #072249

split-complementary

#490743 #224907 #07492E

monochromatic

#1C031A #1C031A #490743 #810C76 #B912AA

Accessibility & contrast

On white

15.06

#490743 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.39

#490743 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #490743

15.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##490743	#FFFFFF	#000000	##FFFFFF
##490743	1.00	15.06	1.39	15.06
#FFFFFF	15.06	1.00	21.00	1.00
#000000	1.39	21.00	1.00	21.00
##FFFFFF	15.06	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#032145

Deuteranopia (green-blind)

#1F2A42

Tritanopia (blue-blind)

#4D1025

Achromatopsia (no color)

#262626

Design tokens & code

CSS

--color: #490743;
/* rgb */ color: rgb(73, 7, 67);
/* oklch */ color: oklch(28.6% 0.118 332.5);

Tailwind

colors: {
  custom: {
    50: '#7f5177',
    500: '#490743',
    950: '#000000',
  },
}

SCSS

$custom: #490743;
$custom-light: #7f5177;
$custom-dark: #000000;

JSON

{
  "hex": "#490743",
  "rgb": {
    "r": 73,
    "g": 7,
    "b": 67
  },
  "hsl": {
    "h": 305.455,
    "s": 82.5,
    "l": 15.686
  },
  "oklch": {
    "l": 0.28604,
    "c": 0.11816,
    "h": 332.5
  },
  "luminance": 0.01974
}

Semantic roles & 50–950 ramp

primary

#490743

secondary

#24882D

accent

#F9412F

background

#F7F4F7

surface

#EEE7ED

border

#C9C3C8

text

#0A0208

muted

#7C787B

Preview Lab

Preview with #490743

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →