#481018#481018

#481018 is a dark, moderate red. Relative luminance 0.018; OKLCH L 27.3% C 0.084 H 16.7°. Best body text is #FFFFFF at 15.41:1 contrast (WCAG AA passes).

Color values

HEX#481018
RGBrgb(72, 16, 24)
HSLhsl(351, 64%, 17%)
HSVhsv(351, 78%, 28%)
CMYKcmyk(0%, 77.8%, 66.7%, 71.8%)
CIE-LABlab(14.48, 27.02, 9.92)
CIE-LCHlch(14.48, 28.79, 20.15°)
OKLaboklab(27.33% 0.0808 0.0243)
OKLCHoklch(27.33% 0.084 16.7)
XYZxyz(3.0229, 1.8147, 1.0551)
Luminance0.0181 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#481018 #104840
analogous
#481034 #481018 #482410
triadic
#481018 #184810 #101848
tetradic
#481018 #344810 #104840 #241048
square
#481018 #344810 #104840 #241048
split-complementary
#481018 #104824 #103448
monochromatic
#190608 #190608 #481018 #7A1B29 #AC2639

Accessibility & contrast

On white

15.41
#481018 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

1.36
#481018 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #481018
15.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##481018#FFFFFF#000000##FFFFFF
##4810181.0015.411.3615.41
#FFFFFF15.411.0021.001.00
#0000001.3621.001.0021.00
##FFFFFF15.411.0021.001.00

Color blindness preview

Protanopia (red-blind)
#1F1D18
Deuteranopia (green-blind)
#2D2917
Tritanopia (blue-blind)
#500413
Achromatopsia (no color)
#252525

Design tokens & code

CSS
--color: #481018;
/* rgb */ color: rgb(72, 16, 24);
/* oklch */ color: oklch(27.3% 0.084 16.7);
Tailwind
colors: {
  custom: {
    50: '#805354',
    500: '#481018',
    950: '#000000',
  },
}
SCSS
$custom: #481018;
$custom-light: #805354;
$custom-dark: #000000;
JSON
{
  "hex": "#481018",
  "rgb": {
    "r": 72,
    "g": 16,
    "b": 24
  },
  "hsl": {
    "h": 351.429,
    "s": 63.636,
    "l": 17.255
  },
  "oklch": {
    "l": 0.27332,
    "c": 0.0844,
    "h": 16.7
  },
  "luminance": 0.01814
}

Semantic roles & 50–950 ramp

primary
#481018
secondary
#328277
accent
#E7CF41
background
#F8F4F4
surface
#EFE7E7
border
#CAC3C3
text
#0B0202
muted
#7C7878

Preview Lab

Preview with #481018

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#481018 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva