#440D49#440D49

#440D49 is a dark, moderate purple. Relative luminance 0.020; OKLCH L 28.6% C 0.114 H 324.3°. Best body text is #FFFFFF at 15.00:1 contrast (WCAG AA passes).

Color values

HEX	#440D49
RGB	rgb(68, 13, 73)
HSL	hsl(295, 70%, 17%)
HSV	hsv(295, 82%, 29%)
CMYK	cmyk(6.8%, 82.2%, 0%, 71.4%)
CIE-LAB	lab(15.48, 34.24, -23.86)
CIE-LCH	lch(15.48, 41.73, 325.13°)
OKLab	oklab(28.63% 0.0926 -0.0665)
OKLCH	oklch(28.63% 0.114 324.3)
XYZ	xyz(3.7303, 1.9981, 6.4912)
Luminance	0.0200 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#440D49 #12490D

analogous

#260D49 #440D49 #490D30

triadic

#440D49 #49440D #0D4944

tetradic

#440D49 #49260D #12490D #0D3049

square

#440D49 #49260D #12490D #0D3049

split-complementary

#440D49 #30490D #0D4926

monochromatic

#18051A #18051A #440D49 #74167D #A520B1

Accessibility & contrast

On white

15.00

#440D49 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.40

#440D49 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #440D49

15.00:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##440D49	#FFFFFF	#000000	##FFFFFF
##440D49	1.00	15.00	1.40	15.00
#FFFFFF	15.00	1.00	21.00	1.00
#000000	1.40	21.00	1.00	21.00
##FFFFFF	15.00	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00224B

Deuteranopia (green-blind)

#192948

Tritanopia (blue-blind)

#45182A

Achromatopsia (no color)

#272727

Design tokens & code

CSS

--color: #440d49;
/* rgb */ color: rgb(68, 13, 73);
/* oklch */ color: oklch(28.6% 0.114 324.3);

Tailwind

colors: {
  custom: {
    50: '#7a537c',
    500: '#440d49',
    950: '#000000',
  },
}

SCSS

$custom: #440d49;
$custom-light: #7a537c;
$custom-dark: #000000;

JSON

{
  "hex": "#440d49",
  "rgb": {
    "r": 68,
    "g": 13,
    "b": 73
  },
  "hsl": {
    "h": 295,
    "s": 69.767,
    "l": 16.863
  },
  "oklch": {
    "l": 0.28634,
    "c": 0.11401,
    "h": 324.3
  },
  "luminance": 0.01998
}

Semantic roles & 50–950 ramp

primary

#440D49

secondary

#35842D

accent

#ED3B4A

background

#F7F4F7

surface

#EEE7EE

border

#C9C3C9

text

#090309

muted

#7B787B

Preview Lab

Preview with #440D49

Body copy rendered with the generated semantic roles for this colour.

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