#440A49#440A49

#440A49 is a dark, moderate purple. Relative luminance 0.019; OKLCH L 28.4% C 0.117 H 324.5°. Best body text is #FFFFFF at 15.16:1 contrast (WCAG AA passes).

Color values

HEX	#440A49
RGB	rgb(68, 10, 73)
HSL	hsl(295, 76%, 16%)
HSV	hsv(295, 86%, 29%)
CMYK	cmyk(6.8%, 86.3%, 0%, 71.4%)
CIE-LAB	lab(15.10, 35.32, -24.46)
CIE-LCH	lch(15.10, 42.96, 325.30°)
OKLab	oklab(28.37% 0.0956 -0.0682)
OKLCH	oklch(28.37% 0.117 324.5)
XYZ	xyz(3.6949, 1.9273, 6.4794)
Luminance	0.0193 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#440A49 #0F490A

analogous

#250A49 #440A49 #490A2F

triadic

#440A49 #49440A #0A4944

tetradic

#440A49 #49250A #0F490A #0A2F49

square

#440A49 #49250A #0F490A #0A2F49

split-complementary

#440A49 #2F490A #0A4925

monochromatic

#19041B #19041B #440A49 #76117F #A819B5

Accessibility & contrast

On white

15.16

#440A49 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.39

#440A49 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #440A49

15.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##440A49	#FFFFFF	#000000	##FFFFFF
##440A49	1.00	15.16	1.39	15.16
#FFFFFF	15.16	1.00	21.00	1.00
#000000	1.39	21.00	1.00	21.00
##FFFFFF	15.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00224B

Deuteranopia (green-blind)

#172848

Tritanopia (blue-blind)

#461629

Achromatopsia (no color)

#262626

Design tokens & code

CSS

--color: #440a49;
/* rgb */ color: rgb(68, 10, 73);
/* oklch */ color: oklch(28.4% 0.117 324.5);

Tailwind

colors: {
  custom: {
    50: '#7b527c',
    500: '#440a49',
    950: '#000000',
  },
}

SCSS

$custom: #440a49;
$custom-light: #7b527c;
$custom-dark: #000000;

JSON

{
  "hex": "#440a49",
  "rgb": {
    "r": 68,
    "g": 10,
    "b": 73
  },
  "hsl": {
    "h": 295.238,
    "s": 75.904,
    "l": 16.275
  },
  "oklch": {
    "l": 0.28367,
    "c": 0.11743,
    "h": 324.5
  },
  "luminance": 0.01927
}

Semantic roles & 50–950 ramp

primary

#440A49

secondary

#308629

accent

#F23544

background

#F7F4F7

surface

#EEE7EE

border

#C9C3C9

text

#0A0209

muted

#7C787B

Preview Lab

Preview with #440A49

Body copy rendered with the generated semantic roles for this colour.

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