#440940#440940

#440940 is a dark, moderate purple. Relative luminance 0.018; OKLCH L 27.7% C 0.111 H 331.2°. Best body text is #FFFFFF at 15.45:1 contrast (WCAG AA passes).

Color values

HEX	#440940
RGB	rgb(68, 9, 64)
HSL	hsl(304, 77%, 15%)
HSV	hsv(304, 87%, 27%)
CMYK	cmyk(0%, 86.8%, 5.9%, 73.3%)
CIE-LAB	lab(14.37, 33.95, -19.33)
CIE-LCH	lch(14.37, 39.07, 330.34°)
OKLab	oklab(27.65% 0.0969 -0.0533)
OKLCH	oklch(27.65% 0.111 331.2)
XYZ	xyz(3.4070, 1.7948, 5.0165)
Luminance	0.0179 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#440940 #09440D

analogous

#2B0944 #440940 #440922

triadic

#440940 #404409 #094044

tetradic

#440940 #442B09 #09440D #092244

square

#440940 #442B09 #09440D #092244

split-complementary

#440940 #224409 #09442B

monochromatic

#1B0419 #1B0419 #440940 #7A1073 #B017A6

Accessibility & contrast

On white

15.45

#440940 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.36

#440940 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #440940

15.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##440940	#FFFFFF	#000000	##FFFFFF
##440940	1.00	15.45	1.36	15.45
#FFFFFF	15.45	1.00	21.00	1.00
#000000	1.36	21.00	1.00	21.00
##FFFFFF	15.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#041F41

Deuteranopia (green-blind)

#1C273F

Tritanopia (blue-blind)

#471124

Achromatopsia (no color)

#242424

Design tokens & code

CSS

--color: #440940;
/* rgb */ color: rgb(68, 9, 64);
/* oklch */ color: oklch(27.7% 0.111 331.2);

Tailwind

colors: {
  custom: {
    50: '#7b5175',
    500: '#440940',
    950: '#000000',
  },
}

SCSS

$custom: #440940;
$custom-light: #7b5175;
$custom-dark: #000000;

JSON

{
  "hex": "#440940",
  "rgb": {
    "r": 68,
    "g": 9,
    "b": 64
  },
  "hsl": {
    "h": 304.068,
    "s": 76.623,
    "l": 15.098
  },
  "oklch": {
    "l": 0.27651,
    "c": 0.1106,
    "h": 331.2
  },
  "luminance": 0.01794
}

Semantic roles & 50–950 ramp

primary

#440940

secondary

#27822D

accent

#F34235

background

#F7F4F7

surface

#EEE7ED

border

#C9C3C8

text

#090208

muted

#7B787B

Preview Lab

Preview with #440940

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →