#440914#440914

#440914 is a dark, moderate red. Relative luminance 0.015; OKLCH L 25.6% C 0.088 H 16.1°. Best body text is #FFFFFF at 16.22:1 contrast (WCAG AA passes).

Color values

HEX	#440914
RGB	rgb(68, 9, 20)
HSL	hsl(349, 77%, 15%)
HSV	hsv(349, 87%, 27%)
CMYK	cmyk(0%, 86.8%, 70.6%, 73.3%)
CIE-LAB	lab(12.45, 28.18, 9.89)
CIE-LCH	lch(12.45, 29.87, 19.34°)
OKLab	oklab(25.63% 0.0843 0.0243)
OKLCH	oklch(25.63% 0.088 16.1)
XYZ	xyz(2.6081, 1.4752, 0.8091)
Luminance	0.0147 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#440914 #094439

analogous

#440931 #440914 #441C09

triadic

#440914 #144409 #091444

tetradic

#440914 #314409 #094439 #1C0944

square

#440914 #314409 #094439 #1C0944

split-complementary

#440914 #09441C #093144

monochromatic

#1B0408 #1B0408 #440914 #7A1024 #B01734

Accessibility & contrast

On white

16.22

#440914 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.30

#440914 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #440914

16.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##440914	#FFFFFF	#000000	##FFFFFF
##440914	1.00	16.22	1.30	16.22
#FFFFFF	16.22	1.00	21.00	1.00
#000000	1.30	21.00	1.00	21.00
##FFFFFF	16.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1A1914

Deuteranopia (green-blind)

#292512

Tritanopia (blue-blind)

#4B000E

Achromatopsia (no color)

#202020

Design tokens & code

CSS

--color: #440914;
/* rgb */ color: rgb(68, 9, 20);
/* oklch */ color: oklch(25.6% 0.088 16.1);

Tailwind

colors: {
  custom: {
    50: '#7d4f51',
    500: '#440914',
    950: '#000000',
  },
}

SCSS

$custom: #440914;
$custom-light: #7d4f51;
$custom-dark: #000000;

JSON

{
  "hex": "#440914",
  "rgb": {
    "r": 68,
    "g": 9,
    "b": 20
  },
  "hsl": {
    "h": 348.814,
    "s": 76.623,
    "l": 15.098
  },
  "oklch": {
    "l": 0.2563,
    "c": 0.08769,
    "h": 16.1
  },
  "luminance": 0.01475
}

Semantic roles & 50–950 ramp

primary

#440914

secondary

#278271

accent

#F3D035

background

#F8F4F4

surface

#EFE7E7

border

#CAC3C3

text

#0A0202

muted

#7C7878

Preview Lab

Preview with #440914

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →