#440742#440742

#440742 is a dark, moderate purple. Relative luminance 0.018; OKLCH L 27.6% C 0.115 H 329.7°. Best body text is #FFFFFF at 15.50:1 contrast (WCAG AA passes).

Color values

HEX	#440742
RGB	rgb(68, 7, 66)
HSL	hsl(302, 81%, 15%)
HSV	hsv(302, 90%, 27%)
CMYK	cmyk(0%, 89.7%, 2.9%, 73.3%)
CIE-LAB	lab(14.26, 35.03, -20.92)
CIE-LCH	lch(14.26, 40.80, 329.15°)
OKLab	oklab(27.61% 0.0989 -0.0579)
OKLCH	oklch(27.61% 0.115 329.7)
XYZ	xyz(3.4432, 1.7745, 5.3144)
Luminance	0.0177 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#440742 #074409

analogous

#280744 #440742 #440724

triadic

#440742 #424407 #074244

tetradic

#440742 #442807 #074409 #072444

square

#440742 #442807 #074409 #072444

split-complementary

#440742 #244407 #074428

monochromatic

#1C031B #1C031B #440742 #7B0D78 #B312AE

Accessibility & contrast

On white

15.50

#440742 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.35

#440742 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #440742

15.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##440742	#FFFFFF	#000000	##FFFFFF
##440742	1.00	15.50	1.35	15.50
#FFFFFF	15.50	1.00	21.00	1.00
#000000	1.35	21.00	1.00	21.00
##FFFFFF	15.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#001F44

Deuteranopia (green-blind)

#1A2741

Tritanopia (blue-blind)

#471125

Achromatopsia (no color)

#242424

Design tokens & code

CSS

--color: #440742;
/* rgb */ color: rgb(68, 7, 66);
/* oklch */ color: oklch(27.6% 0.115 329.7);

Tailwind

colors: {
  custom: {
    50: '#7b5076',
    500: '#440742',
    950: '#000000',
  },
}

SCSS

$custom: #440742;
$custom-light: #7b5076;
$custom-dark: #000000;

JSON

{
  "hex": "#440742",
  "rgb": {
    "r": 68,
    "g": 7,
    "b": 66
  },
  "hsl": {
    "h": 301.967,
    "s": 81.333,
    "l": 14.706
  },
  "oklch": {
    "l": 0.27612,
    "c": 0.11464,
    "h": 329.7
  },
  "luminance": 0.01774
}

Semantic roles & 50–950 ramp

primary

#440742

secondary

#248327

accent

#F83730

background

#F7F4F7

surface

#EEE7ED

border

#C9C3C8

text

#0A0208

muted

#7C787B

Preview Lab

Preview with #440742

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →