#440740#440740

#440740 is a dark, moderate purple. Relative luminance 0.018; OKLCH L 27.5% C 0.113 H 331.2°. Best body text is #FFFFFF at 15.55:1 contrast (WCAG AA passes).

Color values

HEX	#440740
RGB	rgb(68, 7, 64)
HSL	hsl(304, 81%, 15%)
HSV	hsv(304, 90%, 27%)
CMYK	cmyk(0%, 89.7%, 5.9%, 73.3%)
CIE-LAB	lab(14.12, 34.66, -19.73)
CIE-LCH	lch(14.12, 39.88, 330.36°)
OKLab	oklab(27.48% 0.099 -0.0544)
OKLCH	oklch(27.48% 0.113 331.2)
XYZ	xyz(3.3853, 1.7513, 5.0092)
Luminance	0.0175 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#440740 #07440B

analogous

#290744 #440740 #440722

triadic

#440740 #404407 #074044

tetradic

#440740 #442907 #07440B #072244

square

#440740 #442907 #07440B #072244

split-complementary

#440740 #224407 #074429

monochromatic

#1C031A #1C031A #440740 #7B0D74 #B312A8

Accessibility & contrast

On white

15.55

#440740 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.35

#440740 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #440740

15.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##440740	#FFFFFF	#000000	##FFFFFF
##440740	1.00	15.55	1.35	15.55
#FFFFFF	15.55	1.00	21.00	1.00
#000000	1.35	21.00	1.00	21.00
##FFFFFF	15.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#021F41

Deuteranopia (green-blind)

#1C273F

Tritanopia (blue-blind)

#471024

Achromatopsia (no color)

#242424

Design tokens & code

CSS

--color: #440740;
/* rgb */ color: rgb(68, 7, 64);
/* oklch */ color: oklch(27.5% 0.113 331.2);

Tailwind

colors: {
  custom: {
    50: '#7b5075',
    500: '#440740',
    950: '#000000',
  },
}

SCSS

$custom: #440740;
$custom-light: #7b5075;
$custom-dark: #000000;

JSON

{
  "hex": "#440740",
  "rgb": {
    "r": 68,
    "g": 7,
    "b": 64
  },
  "hsl": {
    "h": 303.934,
    "s": 81.333,
    "l": 14.706
  },
  "oklch": {
    "l": 0.27475,
    "c": 0.11295,
    "h": 331.2
  },
  "luminance": 0.01751
}

Semantic roles & 50–950 ramp

primary

#440740

secondary

#24832A

accent

#F83D30

background

#F7F4F7

surface

#EEE7ED

border

#C9C3C8

text

#0A0208

muted

#7C787B

Preview Lab

Preview with #440740

Body copy rendered with the generated semantic roles for this colour.

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