#440739#440739

#440739 is a dark, moderate pink. Relative luminance 0.017; OKLCH L 27.0% C 0.107 H 336.9°. Best body text is #FFFFFF at 15.73:1 contrast (WCAG AA passes).

Color values

HEX	#440739
RGB	rgb(68, 7, 57)
HSL	hsl(311, 81%, 15%)
HSV	hsv(311, 90%, 27%)
CMYK	cmyk(0%, 89.7%, 16.2%, 73.3%)
CIE-LAB	lab(13.69, 33.45, -15.44)
CIE-LCH	lch(13.69, 36.84, 335.23°)
OKLab	oklab(27.02% 0.0987 -0.0421)
OKLCH	oklch(27.02% 0.107 336.9)
XYZ	xyz(3.1985, 1.6766, 4.0253)
Luminance	0.0168 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#440739 #074412

analogous

#310744 #440739 #44071A

triadic

#440739 #394407 #073944

tetradic

#440739 #443107 #074412 #071A44

square

#440739 #443107 #074412 #071A44

split-complementary

#440739 #1A4407 #074431

monochromatic

#1C0317 #1C0317 #440739 #7B0D68 #B31296

Accessibility & contrast

On white

15.73

#440739 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.34

#440739 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #440739

15.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##440739	#FFFFFF	#000000	##FFFFFF
##440739	1.00	15.73	1.34	15.73
#FFFFFF	15.73	1.00	21.00	1.00
#000000	1.34	21.00	1.00	21.00
##FFFFFF	15.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#091D3A

Deuteranopia (green-blind)

#1F2638

Tritanopia (blue-blind)

#480B20

Achromatopsia (no color)

#232323

Design tokens & code

CSS

--color: #440739;
/* rgb */ color: rgb(68, 7, 57);
/* oklch */ color: oklch(27.0% 0.107 336.9);

Tailwind

colors: {
  custom: {
    50: '#7b4f6f',
    500: '#440739',
    950: '#000000',
  },
}

SCSS

$custom: #440739;
$custom-light: #7b4f6f;
$custom-dark: #000000;

JSON

{
  "hex": "#440739",
  "rgb": {
    "r": 68,
    "g": 7,
    "b": 57
  },
  "hsl": {
    "h": 310.82,
    "s": 81.333,
    "l": 14.706
  },
  "oklch": {
    "l": 0.27024,
    "c": 0.10727,
    "h": 336.9
  },
  "luminance": 0.01676
}

Semantic roles & 50–950 ramp

primary

#440739

secondary

#248335

accent

#F85430

background

#F7F4F6

surface

#EEE7EC

border

#C9C3C7

text

#0A0207

muted

#7C787A

Preview Lab

Preview with #440739

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →