#440738#440738

#440738 is a dark, moderate pink. Relative luminance 0.017; OKLCH L 27.0% C 0.106 H 337.8°. Best body text is #FFFFFF at 15.75:1 contrast (WCAG AA passes).

Color values

HEX	#440738
RGB	rgb(68, 7, 56)
HSL	hsl(312, 81%, 15%)
HSV	hsv(312, 90%, 27%)
CMYK	cmyk(0%, 89.7%, 17.6%, 73.3%)
CIE-LAB	lab(13.63, 33.29, -14.81)
CIE-LCH	lch(13.63, 36.44, 336.01°)
OKLab	oklab(26.96% 0.0986 -0.0403)
OKLCH	oklch(26.96% 0.107 337.8)
XYZ	xyz(3.1738, 1.6667, 3.8952)
Luminance	0.0167 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#440738 #074413

analogous

#320744 #440738 #44071A

triadic

#440738 #384407 #073844

tetradic

#440738 #443207 #074413 #071A44

square

#440738 #443207 #074413 #071A44

split-complementary

#440738 #1A4407 #074432

monochromatic

#1C0317 #1C0317 #440738 #7B0D66 #B31293

Accessibility & contrast

On white

15.75

#440738 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.33

#440738 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #440738

15.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##440738	#FFFFFF	#000000	##FFFFFF
##440738	1.00	15.75	1.33	15.75
#FFFFFF	15.75	1.00	21.00	1.00
#000000	1.33	21.00	1.00	21.00
##FFFFFF	15.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0A1D39

Deuteranopia (green-blind)

#1F2637

Tritanopia (blue-blind)

#480B1F

Achromatopsia (no color)

#232323

Design tokens & code

CSS

--color: #440738;
/* rgb */ color: rgb(68, 7, 56);
/* oklch */ color: oklch(27.0% 0.106 337.8);

Tailwind

colors: {
  custom: {
    50: '#7b4f6e',
    500: '#440738',
    950: '#000000',
  },
}

SCSS

$custom: #440738;
$custom-light: #7b4f6e;
$custom-dark: #000000;

JSON

{
  "hex": "#440738",
  "rgb": {
    "r": 68,
    "g": 7,
    "b": 56
  },
  "hsl": {
    "h": 311.803,
    "s": 81.333,
    "l": 14.706
  },
  "oklch": {
    "l": 0.26963,
    "c": 0.1065,
    "h": 337.8
  },
  "luminance": 0.01666
}

Semantic roles & 50–950 ramp

primary

#440738

secondary

#248337

accent

#F85730

background

#F7F4F6

surface

#EEE7EC

border

#C9C3C7

text

#0A0207

muted

#7C787A

Preview Lab

Preview with #440738

Body copy rendered with the generated semantic roles for this colour.

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