#431D74#431D74

#431D74 is a dark, vivid violet. Relative luminance 0.033; OKLCH L 33.8% C 0.140 H 298.5°. Best body text is #FFFFFF at 12.60:1 contrast (WCAG AA passes).

Color values

HEX	#431D74
RGB	rgb(67, 29, 116)
HSL	hsl(266, 60%, 28%)
HSV	hsv(266, 75%, 45%)
CMYK	cmyk(42.2%, 75%, 0%, 54.5%)
CIE-LAB	lab(21.33, 37.13, -43.02)
CIE-LCH	lch(21.33, 56.83, 310.80°)
OKLab	oklab(33.84% 0.0667 -0.1229)
OKLCH	oklch(33.84% 0.14 298.5)
XYZ	xyz(5.9057, 3.3329, 16.8518)
Luminance	0.0333 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Royal Purple (survey)

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#431D74 #4E741D

analogous

#1D2274 #431D74 #6E1D74

triadic

#431D74 #74431D #1D7443

tetradic

#431D74 #741D22 #4E741D #1D746E

square

#431D74 #741D22 #4E741D #1D746E

split-complementary

#431D74 #746E1D #22741D

monochromatic

#0E0618 #271143 #431D74 #5F29A5 #7C3DCE

Accessibility & contrast

On white

12.60

#431D74 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.67

#431D74 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #431D74

12.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##431D74	#FFFFFF	#000000	##FFFFFF
##431D74	1.00	12.60	1.67	12.60
#FFFFFF	12.60	1.00	21.00	1.00
#000000	1.67	21.00	1.00	21.00
##FFFFFF	12.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003377

Deuteranopia (green-blind)

#003272

Tritanopia (blue-blind)

#373346

Achromatopsia (no color)

#333333

Design tokens & code

CSS

--color: #431d74;
/* rgb */ color: rgb(67, 29, 116);
/* oklch */ color: oklch(33.8% 0.140 298.5);

Tailwind

colors: {
  custom: {
    50: '#7c5d9d',
    500: '#431d74',
    950: '#000000',
  },
}

SCSS

$custom: #431d74;
$custom-light: #7c5d9d;
$custom-dark: #000000;

JSON

{
  "hex": "#431d74",
  "rgb": {
    "r": 67,
    "g": 29,
    "b": 116
  },
  "hsl": {
    "h": 266.207,
    "s": 60,
    "l": 28.431
  },
  "oklch": {
    "l": 0.33836,
    "c": 0.13984,
    "h": 298.5
  },
  "luminance": 0.03333
}

Semantic roles & 50–950 ramp

primary

#431D74

secondary

#7DA845

accent

#E3459E

background

#F7F5F9

surface

#EEE9F2

border

#C9C5CC

text

#0A040E

muted

#7C797E

Preview Lab

Preview with #431D74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →