#431774#431774

#431774 is a dark, vivid violet. Relative luminance 0.031; OKLCH L 33.1% C 0.147 H 299.6°. Best body text is #FFFFFF at 13.02:1 contrast (WCAG AA passes).

Color values

HEX	#431774
RGB	rgb(67, 23, 116)
HSL	hsl(268, 67%, 27%)
HSV	hsv(268, 80%, 45%)
CMYK	cmyk(42.2%, 80.2%, 0%, 54.5%)
CIE-LAB	lab(20.31, 40.03, -44.68)
CIE-LCH	lch(20.31, 59.99, 311.86°)
OKLab	oklab(33.12% 0.0726 -0.1277)
OKLCH	oklch(33.12% 0.147 299.6)
XYZ	xyz(5.7727, 3.0670, 16.8075)
Luminance	0.0307 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Royal Purple (survey)

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#431774 #487417

analogous

#171A74 #431774 #711774

triadic

#431774 #744317 #177443

tetradic

#431774 #74171A #487417 #177471

square

#431774 #74171A #487417 #177471

split-complementary

#431774 #747117 #1A7417

monochromatic

#0F051A #260D41 #431774 #6021A7 #7E30D6

Accessibility & contrast

On white

13.02

#431774 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.61

#431774 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #431774

13.02:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##431774	#FFFFFF	#000000	##FFFFFF
##431774	1.00	13.02	1.61	13.02
#FFFFFF	13.02	1.00	21.00	1.00
#000000	1.61	21.00	1.00	21.00
##FFFFFF	13.02	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003177

Deuteranopia (green-blind)

#003072

Tritanopia (blue-blind)

#373045

Achromatopsia (no color)

#313131

Design tokens & code

CSS

--color: #431774;
/* rgb */ color: rgb(67, 23, 116);
/* oklch */ color: oklch(33.1% 0.147 299.6);

Tailwind

colors: {
  custom: {
    50: '#7d5a9d',
    500: '#431774',
    950: '#000000',
  },
}

SCSS

$custom: #431774;
$custom-light: #7d5a9d;
$custom-dark: #000000;

JSON

{
  "hex": "#431774",
  "rgb": {
    "r": 67,
    "g": 23,
    "b": 116
  },
  "hsl": {
    "h": 268.387,
    "s": 66.906,
    "l": 27.255
  },
  "oklch": {
    "l": 0.33117,
    "c": 0.14692,
    "h": 299.6
  },
  "luminance": 0.03067
}

Semantic roles & 50–950 ramp

primary

#431774

secondary

#76A93D

accent

#EA3E99

background

#F7F5F9

surface

#EEE9F2

border

#C9C5CC

text

#0A040E

muted

#7C797E

Preview Lab

Preview with #431774

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →