#404DB9#404DB9
#404DB9 is a mid, vivid blue. Relative luminance 0.099; OKLCH L 47.4% C 0.169 H 272.9°. Best body text is #FFFFFF at 7.05:1 contrast (WCAG AA passes).
Color values
| HEX | #404DB9 |
|---|---|
| RGB | rgb(64, 77, 185) |
| HSL | hsl(234, 49%, 49%) |
| HSV | hsv(234, 65%, 73%) |
| CMYK | cmyk(65.4%, 58.4%, 0%, 27.5%) |
| CIE-LAB | lab(37.66, 29.72, -58.73) |
| CIE-LCH | lch(37.66, 65.82, 296.85°) |
| OKLab | oklab(47.43% 0.0087 -0.169) |
| OKLCH | oklch(47.43% 0.169 272.9) |
| XYZ | xyz(13.5223, 9.8993, 47.0877) |
| Luminance | 0.0990 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Blue Blue
#2242C7
ΔE00 4.09
Ocean Blue
#4F42B5
ΔE00 4.55
Sapphire
#0F52BA
ΔE00 5.48
Blue (survey)
#0343DF
ΔE00 5.66
Warm Blue
#4B57DB
ΔE00 5.72
Cobalt
#0047AB
ΔE00 5.92
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#404DB9 #B9AC40
analogous
#408AB9 #404DB9 #7040B9
triadic
#404DB9 #B9404D #4DB940
tetradic
#404DB9 #B9408A #B9AC40 #40B970
square
#404DB9 #B9408A #B9AC40 #40B970
split-complementary
#404DB9 #B97040 #8AB940
monochromatic
#21275E #303A8C #404DB9 #6B75CC #989FDB
Accessibility & contrast
On white
7.05
#404DB9 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.98
#404DB9 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #404DB9
7.05:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##404DB9 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##404DB9 | 1.00 | 7.05 | 2.98 | 7.05 |
| #FFFFFF | 7.05 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.98 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.05 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#005EBD
Deuteranopia (green-blind)
#0053B7
Tritanopia (blue-blind)
#00677B
Achromatopsia (no color)
#595959
Design tokens & code
CSS
--color: #404db9; /* rgb */ color: rgb(64, 77, 185); /* oklch */ color: oklch(47.4% 0.169 272.9);
Tailwind
colors: {
custom: {
50: '#827ecf',
500: '#404db9',
950: '#000000',
},
}SCSS
$custom: #404db9; $custom-light: #827ecf; $custom-dark: #000000;
JSON
{
"hex": "#404db9",
"rgb": {
"r": 64,
"g": 77,
"b": 185
},
"hsl": {
"h": 233.554,
"s": 48.594,
"l": 48.824
},
"oklch": {
"l": 0.47427,
"c": 0.16924,
"h": 272.9
},
"luminance": 0.09901
}Semantic roles & 50–950 ramp
primary
#404DB9
secondary
#C7C18E
accent
#C950D8
background
#F8F7FC
surface
#F0EEF9
border
#CBC9D2
text
#0C0A14
muted
#7D7C82