#404AC9#404AC9

#404AC9 is a mid, vivid blue. Relative luminance 0.102; OKLCH L 48.2% C 0.194 H 273.1°. Best body text is #FFFFFF at 6.91:1 contrast (WCAG AA passes).

Color values

HEX	#404AC9
RGB	rgb(64, 74, 201)
HSL	hsl(236, 56%, 52%)
HSV	hsv(236, 68%, 79%)
CMYK	cmyk(68.2%, 63.2%, 0%, 21.2%)
CIE-LAB	lab(38.20, 37.17, -67.18)
CIE-LCH	lch(38.20, 76.78, 298.96°)
OKLab	oklab(48.23% 0.0107 -0.1939)
OKLCH	oklch(48.23% 0.194 273.1)
XYZ	xyz(15.1022, 10.2032, 56.4205)
Luminance	0.1021 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#404AC9 #C9BF40

analogous

#408FC9 #404AC9 #7A40C9

triadic

#404AC9 #C9404A #4AC940

tetradic

#404AC9 #C9408F #C9BF40 #40C97A

square

#404AC9 #C9408F #C9BF40 #40C97A

split-complementary

#404AC9 #C97A40 #8FC940

monochromatic

#1F256F #2D359F #404AC9 #7077D6 #9FA4E4

Accessibility & contrast

On white

6.91

#404AC9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.04

#404AC9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #404AC9

6.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##404AC9	#FFFFFF	#000000	##FFFFFF
##404AC9	1.00	6.91	3.04	6.91
#FFFFFF	6.91	1.00	21.00	1.00
#000000	3.04	21.00	1.00	21.00
##FFFFFF	6.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0060CD

Deuteranopia (green-blind)

#0054C7

Tritanopia (blue-blind)

#006B82

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #404ac9;
/* rgb */ color: rgb(64, 74, 201);
/* oklch */ color: oklch(48.2% 0.194 273.1);

Tailwind

colors: {
  custom: {
    50: '#867cda',
    500: '#404ac9',
    950: '#000000',
  },
}

SCSS

$custom: #404ac9;
$custom-light: #867cda;
$custom-dark: #000000;

JSON

{
  "hex": "#404ac9",
  "rgb": {
    "r": 64,
    "g": 74,
    "b": 201
  },
  "hsl": {
    "h": 235.62,
    "s": 55.918,
    "l": 51.961
  },
  "oklch": {
    "l": 0.48227,
    "c": 0.19418,
    "h": 273.1
  },
  "luminance": 0.10205
}

Semantic roles & 50–950 ramp

primary

#404AC9

secondary

#D0CC94

accent

#D449DF

background

#F8F7FD

surface

#F0EEFB

border

#CBC9D4

text

#0D0915

muted

#7D7B83

Preview Lab

Preview with #404AC9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →