#40194B#40194B

#40194B is a dark, moderate purple. Relative luminance 0.023; OKLCH L 29.6% C 0.096 H 318.2°. Best body text is #FFFFFF at 14.40:1 contrast (WCAG AA passes).

Color values

HEX	#40194B
RGB	rgb(64, 25, 75)
HSL	hsl(287, 50%, 20%)
HSV	hsv(287, 67%, 29%)
CMYK	cmyk(14.7%, 66.7%, 0%, 70.6%)
CIE-LAB	lab(16.96, 27.88, -22.92)
CIE-LCH	lch(16.96, 36.09, 320.58°)
OKLab	oklab(29.6% 0.0717 -0.064)
OKLCH	oklch(29.6% 0.096 318.2)
XYZ	xyz(3.7318, 2.2934, 6.9013)
Luminance	0.0229 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#40194B #244B19

analogous

#27194B #40194B #4B193D

triadic

#40194B #4B4019 #194B40

tetradic

#40194B #4B2719 #244B19 #193D4B

square

#40194B #4B2719 #244B19 #193D4B

split-complementary

#40194B #3D4B19 #194B27

monochromatic

#140817 #190A1D #40194B #672879 #8E38A7

Accessibility & contrast

On white

14.40

#40194B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.46

#40194B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #40194B

14.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##40194B	#FFFFFF	#000000	##FFFFFF
##40194B	1.00	14.40	1.46	14.40
#FFFFFF	14.40	1.00	21.00	1.00
#000000	1.46	21.00	1.00	21.00
##FFFFFF	14.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0C274D

Deuteranopia (green-blind)

#1B2B4A

Tritanopia (blue-blind)

#40212F

Achromatopsia (no color)

#2A2A2A

Design tokens & code

CSS

--color: #40194b;
/* rgb */ color: rgb(64, 25, 75);
/* oklch */ color: oklch(29.6% 0.096 318.2);

Tailwind

colors: {
  custom: {
    50: '#77587d',
    500: '#40194b',
    950: '#000000',
  },
}

SCSS

$custom: #40194b;
$custom-light: #77587d;
$custom-dark: #000000;

JSON

{
  "hex": "#40194b",
  "rgb": {
    "r": 64,
    "g": 25,
    "b": 75
  },
  "hsl": {
    "h": 286.8,
    "s": 50,
    "l": 19.608
  },
  "oklch": {
    "l": 0.29603,
    "c": 0.09607,
    "h": 318.2
  },
  "luminance": 0.02293
}

Semantic roles & 50–950 ramp

primary

#40194B

secondary

#4D813E

accent

#DA4E6D

background

#F7F5F7

surface

#EDE9EE

border

#C8C5C9

text

#09030A

muted

#7B787C

Preview Lab

Preview with #40194B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →