#40094B#40094B

#40094B is a dark, moderate purple. Relative luminance 0.018; OKLCH L 27.7% C 0.119 H 320.1°. Best body text is #FFFFFF at 15.46:1 contrast (WCAG AA passes).

Color values

HEX	#40094B
RGB	rgb(64, 9, 75)
HSL	hsl(290, 79%, 16%)
HSV	hsv(290, 88%, 29%)
CMYK	cmyk(14.7%, 88%, 0%, 70.6%)
CIE-LAB	lab(14.36, 35.18, -27.07)
CIE-LCH	lch(14.36, 44.39, 322.42°)
OKLab	oklab(27.74% 0.0909 -0.076)
OKLCH	oklch(27.74% 0.119 320.1)
XYZ	xyz(3.4819, 1.7935, 6.8180)
Luminance	0.0179 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#40094B #144B09

analogous

#1F094B #40094B #4B0935

triadic

#40094B #4B4009 #094B40

tetradic

#40094B #4B1F09 #144B09 #09354B

square

#40094B #4B1F09 #144B09 #09354B

split-complementary

#40094B #354B09 #094B1F

monochromatic

#17031B #17031B #40094B #6F1082 #9D16B8

Accessibility & contrast

On white

15.46

#40094B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.36

#40094B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #40094B

15.46:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##40094B	#FFFFFF	#000000	##FFFFFF
##40094B	1.00	15.46	1.36	15.46
#FFFFFF	15.46	1.00	21.00	1.00
#000000	1.36	21.00	1.00	21.00
##FFFFFF	15.46	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00214D

Deuteranopia (green-blind)

#10264A

Tritanopia (blue-blind)

#40182A

Achromatopsia (no color)

#242424

Design tokens & code

CSS

--color: #40094b;
/* rgb */ color: rgb(64, 9, 75);
/* oklch */ color: oklch(27.7% 0.119 320.1);

Tailwind

colors: {
  custom: {
    50: '#78517e',
    500: '#40094b',
    950: '#000000',
  },
}

SCSS

$custom: #40094b;
$custom-light: #78517e;
$custom-dark: #000000;

JSON

{
  "hex": "#40094b",
  "rgb": {
    "r": 64,
    "g": 9,
    "b": 75
  },
  "hsl": {
    "h": 290,
    "s": 78.571,
    "l": 16.471
  },
  "oklch": {
    "l": 0.27745,
    "c": 0.11851,
    "h": 320.1
  },
  "luminance": 0.01793
}

Semantic roles & 50–950 ramp

primary

#40094B

secondary

#388828

accent

#F53353

background

#F7F4F7

surface

#EDE7EE

border

#C8C3C9

text

#09020A

muted

#7B787C

Preview Lab

Preview with #40094B

Body copy rendered with the generated semantic roles for this colour.

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