#40094A#40094A

#40094A is a dark, moderate purple. Relative luminance 0.018; OKLCH L 27.7% C 0.118 H 320.8°. Best body text is #FFFFFF at 15.49:1 contrast (WCAG AA passes).

Color values

HEX	#40094A
RGB	rgb(64, 9, 74)
HSL	hsl(291, 78%, 16%)
HSV	hsv(291, 88%, 29%)
CMYK	cmyk(13.5%, 87.8%, 0%, 71%)
CIE-LAB	lab(14.29, 34.97, -26.50)
CIE-LCH	lch(14.29, 43.87, 322.84°)
OKLab	oklab(27.67% 0.0911 -0.0743)
OKLCH	oklch(27.67% 0.118 320.8)
XYZ	xyz(3.4479, 1.7800, 6.6392)
Luminance	0.0178 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#40094A #134A09

analogous

#20094A #40094A #4A0934

triadic

#40094A #4A4009 #094A40

tetradic

#40094A #4A2009 #134A09 #09344A

square

#40094A #4A2009 #134A09 #09344A

split-complementary

#40094A #344A09 #094A20

monochromatic

#18031B #18031B #40094A #6F1081 #9E16B7

Accessibility & contrast

On white

15.49

#40094A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.36

#40094A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #40094A

15.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##40094A	#FFFFFF	#000000	##FFFFFF
##40094A	1.00	15.49	1.36	15.49
#FFFFFF	15.49	1.00	21.00	1.00
#000000	1.36	21.00	1.00	21.00
##FFFFFF	15.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00204C

Deuteranopia (green-blind)

#112649

Tritanopia (blue-blind)

#40172A

Achromatopsia (no color)

#242424

Design tokens & code

CSS

--color: #40094a;
/* rgb */ color: rgb(64, 9, 74);
/* oklch */ color: oklch(27.7% 0.118 320.8);

Tailwind

colors: {
  custom: {
    50: '#78507d',
    500: '#40094a',
    950: '#000000',
  },
}

SCSS

$custom: #40094a;
$custom-light: #78507d;
$custom-dark: #000000;

JSON

{
  "hex": "#40094a",
  "rgb": {
    "r": 64,
    "g": 9,
    "b": 74
  },
  "hsl": {
    "h": 290.769,
    "s": 78.313,
    "l": 16.275
  },
  "oklch": {
    "l": 0.27666,
    "c": 0.11756,
    "h": 320.8
  },
  "luminance": 0.0178
}

Semantic roles & 50–950 ramp

primary

#40094A

secondary

#368727

accent

#F53351

background

#F7F4F7

surface

#EDE7EE

border

#C8C3C9

text

#090209

muted

#7B787B

Preview Lab

Preview with #40094A

Body copy rendered with the generated semantic roles for this colour.

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