#400944#400944

#400944 is a dark, moderate purple. Relative luminance 0.017; OKLCH L 27.2% C 0.112 H 325.0°. Best body text is #FFFFFF at 15.66:1 contrast (WCAG AA passes).

Color values

HEX	#400944
RGB	rgb(64, 9, 68)
HSL	hsl(296, 77%, 15%)
HSV	hsv(296, 87%, 27%)
CMYK	cmyk(5.9%, 86.8%, 0%, 73.3%)
CIE-LAB	lab(13.84, 33.74, -23.03)
CIE-LCH	lch(13.84, 40.85, 325.68°)
OKLab	oklab(27.21% 0.0918 -0.0642)
OKLCH	oklch(27.21% 0.112 325)
XYZ	xyz(3.2553, 1.7029, 5.6250)
Luminance	0.0170 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#400944 #0D4409

analogous

#220944 #400944 #44092B

triadic

#400944 #444009 #094440

tetradic

#400944 #442209 #0D4409 #092B44

square

#400944 #442209 #0D4409 #092B44

split-complementary

#400944 #2B4409 #094422

monochromatic

#19041B #19041B #400944 #73107A #A617B0

Accessibility & contrast

On white

15.66

#400944 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.34

#400944 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #400944

15.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##400944	#FFFFFF	#000000	##FFFFFF
##400944	1.00	15.66	1.34	15.66
#FFFFFF	15.66	1.00	21.00	1.00
#000000	1.34	21.00	1.00	21.00
##FFFFFF	15.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#001F46

Deuteranopia (green-blind)

#162543

Tritanopia (blue-blind)

#421426

Achromatopsia (no color)

#232323

Design tokens & code

CSS

--color: #400944;
/* rgb */ color: rgb(64, 9, 68);
/* oklch */ color: oklch(27.2% 0.112 325.0);

Tailwind

colors: {
  custom: {
    50: '#775078',
    500: '#400944',
    950: '#000000',
  },
}

SCSS

$custom: #400944;
$custom-light: #775078;
$custom-dark: #000000;

JSON

{
  "hex": "#400944",
  "rgb": {
    "r": 64,
    "g": 9,
    "b": 68
  },
  "hsl": {
    "h": 295.932,
    "s": 76.623,
    "l": 15.098
  },
  "oklch": {
    "l": 0.27211,
    "c": 0.11199,
    "h": 325
  },
  "luminance": 0.01703
}

Semantic roles & 50–950 ramp

primary

#400944

secondary

#2D8227

accent

#F33542

background

#F7F4F7

surface

#EDE7ED

border

#C8C3C8

text

#090209

muted

#7B787B

Preview Lab

Preview with #400944

Body copy rendered with the generated semantic roles for this colour.

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