#400740#400740

#400740 is a dark, moderate purple. Relative luminance 0.016; OKLCH L 26.7% C 0.111 H 328.1°. Best body text is #FFFFFF at 15.88:1 contrast (WCAG AA passes).

Color values

HEX	#400740
RGB	rgb(64, 7, 64)
HSL	hsl(300, 80%, 14%)
HSV	hsv(300, 89%, 25%)
CMYK	cmyk(0%, 89.1%, 0%, 74.9%)
CIE-LAB	lab(13.30, 33.71, -21.08)
CIE-LCH	lch(13.30, 39.75, 327.98°)
OKLab	oklab(26.74% 0.0941 -0.0585)
OKLCH	oklch(26.74% 0.111 328.1)
XYZ	xyz(3.1157, 1.6123, 4.9966)
Luminance	0.0161 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#400740 #074007

analogous

#240740 #400740 #400724

triadic

#400740 #404007 #074040

tetradic

#400740 #402407 #074007 #072440

square

#400740 #402407 #074007 #072440

split-complementary

#400740 #244007 #074024

monochromatic

#1C031C #1C031C #400740 #770D77 #AE13AE

Accessibility & contrast

On white

15.88

#400740 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.32

#400740 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #400740

15.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##400740	#FFFFFF	#000000	##FFFFFF
##400740	1.00	15.88	1.32	15.88
#FFFFFF	15.88	1.00	21.00	1.00
#000000	1.32	21.00	1.00	21.00
##FFFFFF	15.88	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#001D41

Deuteranopia (green-blind)

#18253F

Tritanopia (blue-blind)

#421124

Achromatopsia (no color)

#222222

Design tokens & code

CSS

--color: #400740;
/* rgb */ color: rgb(64, 7, 64);
/* oklch */ color: oklch(26.7% 0.111 328.1);

Tailwind

colors: {
  custom: {
    50: '#774f75',
    500: '#400740',
    950: '#000000',
  },
}

SCSS

$custom: #400740;
$custom-light: #774f75;
$custom-dark: #000000;

JSON

{
  "hex": "#400740",
  "rgb": {
    "r": 64,
    "g": 7,
    "b": 64
  },
  "hsl": {
    "h": 300,
    "s": 80.282,
    "l": 13.922
  },
  "oklch": {
    "l": 0.26738,
    "c": 0.11079,
    "h": 328.1
  },
  "luminance": 0.01612
}

Semantic roles & 50–950 ramp

primary

#400740

secondary

#247F24

accent

#F73131

background

#F7F4F7

surface

#EDE7ED

border

#C8C3C8

text

#090208

muted

#7B787B

Preview Lab

Preview with #400740

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →