#40073F#40073F

#40073F is a dark, moderate purple. Relative luminance 0.016; OKLCH L 26.7% C 0.110 H 328.9°. Best body text is #FFFFFF at 15.91:1 contrast (WCAG AA passes).

Color values

HEX	#40073F
RGB	rgb(64, 7, 63)
HSL	hsl(301, 80%, 14%)
HSV	hsv(301, 89%, 25%)
CMYK	cmyk(0%, 89.1%, 1.6%, 74.9%)
CIE-LAB	lab(13.24, 33.52, -20.48)
CIE-LCH	lch(13.24, 39.28, 328.57°)
OKLab	oklab(26.67% 0.0942 -0.0567)
OKLCH	oklch(26.67% 0.11 328.9)
XYZ	xyz(3.0875, 1.6011, 4.8481)
Luminance	0.0160 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#40073F #074008

analogous

#250740 #40073F #400723

triadic

#40073F #3F4007 #073F40

tetradic

#40073F #402507 #074008 #072340

square

#40073F #402507 #074008 #072340

split-complementary

#40073F #234007 #074025

monochromatic

#1C031B #1C031B #40073F #770D75 #AE13AC

Accessibility & contrast

On white

15.91

#40073F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.32

#40073F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #40073F

15.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##40073F	#FFFFFF	#000000	##FFFFFF
##40073F	1.00	15.91	1.32	15.91
#FFFFFF	15.91	1.00	21.00	1.00
#000000	1.32	21.00	1.00	21.00
##FFFFFF	15.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#001D40

Deuteranopia (green-blind)

#18253E

Tritanopia (blue-blind)

#431023

Achromatopsia (no color)

#222222

Design tokens & code

CSS

--color: #40073f;
/* rgb */ color: rgb(64, 7, 63);
/* oklch */ color: oklch(26.7% 0.110 328.9);

Tailwind

colors: {
  custom: {
    50: '#774f74',
    500: '#40073f',
    950: '#000000',
  },
}

SCSS

$custom: #40073f;
$custom-light: #774f74;
$custom-dark: #000000;

JSON

{
  "hex": "#40073f",
  "rgb": {
    "r": 64,
    "g": 7,
    "b": 63
  },
  "hsl": {
    "h": 301.053,
    "s": 80.282,
    "l": 13.922
  },
  "oklch": {
    "l": 0.26667,
    "c": 0.10993,
    "h": 328.9
  },
  "luminance": 0.01601
}

Semantic roles & 50–950 ramp

primary

#40073F

secondary

#247F25

accent

#F73531

background

#F7F4F7

surface

#EDE7ED

border

#C8C3C8

text

#090208

muted

#7B787B

Preview Lab

Preview with #40073F

Body copy rendered with the generated semantic roles for this colour.

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