#400727#400727
#400727 is a dark, moderate pink. Relative luminance 0.014; OKLCH L 25.3% C 0.092 H 351.7°. Best body text is #FFFFFF at 16.44:1 contrast (WCAG AA passes).
Color values
| HEX | #400727 |
|---|---|
| RGB | rgb(64, 7, 39) |
| HSL | hsl(326, 80%, 14%) |
| HSV | hsv(326, 89%, 25%) |
| CMYK | cmyk(0%, 89.1%, 39.1%, 74.9%) |
| CIE-LAB | lab(11.88, 29.63, -5.15) |
| CIE-LCH | lch(11.88, 30.08, 350.13°) |
| OKLab | oklab(25.25% 0.0909 -0.0133) |
| OKLCH | oklch(25.25% 0.092 351.7) |
| XYZ | xyz(2.5567, 1.3887, 2.0525) |
| Luminance | 0.0139 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Dark Plum
#3F012C
ΔE00 3.04
Aubergine
#3D0734
ΔE00 5.37
Plum (survey)
#580F41
ΔE00 6.65
Eggplant
#380835
ΔE00 6.72
Eggplant Purple
#430541
ΔE00 8.46
Deep Violet
#490648
ΔE00 9.51
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#400727 #074020
analogous
#3D0740 #400727 #40070B
triadic
#400727 #274007 #072740
tetradic
#400727 #403D07 #074020 #070B40
square
#400727 #403D07 #074020 #070B40
split-complementary
#400727 #0B4007 #07403D
monochromatic
#1C0311 #1C0311 #400727 #770D49 #AE136A
Accessibility & contrast
On white
16.44
#400727 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.28
#400727 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #400727
16.44:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##400727 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##400727 | 1.00 | 16.44 | 1.28 | 16.44 |
| #FFFFFF | 16.44 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.28 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 16.44 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#121928
Deuteranopia (green-blind)
#222326
Tritanopia (blue-blind)
#460316
Achromatopsia (no color)
#1F1F1F
Design tokens & code
CSS
--color: #400727; /* rgb */ color: rgb(64, 7, 39); /* oklch */ color: oklch(25.3% 0.092 351.7);
Tailwind
colors: {
custom: {
50: '#784e61',
500: '#400727',
950: '#000000',
},
}SCSS
$custom: #400727; $custom-light: #784e61; $custom-dark: #000000;
JSON
{
"hex": "#400727",
"rgb": {
"r": 64,
"g": 7,
"b": 39
},
"hsl": {
"h": 326.316,
"s": 80.282,
"l": 13.922
},
"oklch": {
"l": 0.25254,
"c": 0.09188,
"h": 351.7
},
"luminance": 0.01388
}Semantic roles & 50–950 ramp
primary
#400727
secondary
#247F4C
accent
#F78831
background
#F7F4F5
surface
#EEE7E9
border
#C9C3C5
text
#090205
muted
#7B7879