#3D72BD#3D72BD

#3D72BD is a mid, vivid blue. Relative luminance 0.167; OKLCH L 55.3% C 0.130 H 257.4°. Best body text is #FFFFFF at 4.84:1 contrast (WCAG AA passes).

Color values

HEX	#3D72BD
RGB	rgb(61, 114, 189)
HSL	hsl(215, 51%, 49%)
HSV	hsv(215, 68%, 74%)
CMYK	cmyk(67.7%, 39.7%, 0%, 25.9%)
CIE-LAB	lab(47.88, 7.06, -44.63)
CIE-LCH	lch(47.88, 45.19, 278.98°)
OKLab	oklab(55.25% -0.0284 -0.1271)
OKLCH	oklch(55.25% 0.13 257.4)
XYZ	xyz(17.1238, 16.6991, 50.4551)
Luminance	0.1670 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#3D72BD #BD883D

analogous

#3DB2BD #3D72BD #483DBD

triadic

#3D72BD #BD3D72 #72BD3D

tetradic

#3D72BD #BD3DB2 #BD883D #3DBD48

square

#3D72BD #BD3DB2 #BD883D #3DBD48

split-complementary

#3D72BD #BD483D #B2BD3D

monochromatic

#1F3A60 #2E568F #3D72BD #6993CE #97B4DD

Accessibility & contrast

On white

4.84

#3D72BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.34

#3D72BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #3D72BD

4.84:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##3D72BD	#FFFFFF	#000000	##FFFFFF
##3D72BD	1.00	4.84	4.34	4.84
#FFFFFF	4.84	1.00	21.00	1.00
#000000	4.34	21.00	1.00	21.00
##FFFFFF	4.84	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5078C0

Deuteranopia (green-blind)

#3D6CBB

Tritanopia (blue-blind)

#00838E

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #3d72bd;
/* rgb */ color: rgb(61, 114, 189);
/* oklch */ color: oklch(55.3% 0.130 257.4);

Tailwind

colors: {
  custom: {
    50: '#809ad1',
    500: '#3d72bd',
    950: '#000000',
  },
}

SCSS

$custom: #3d72bd;
$custom-light: #809ad1;
$custom-dark: #000000;

JSON

{
  "hex": "#3d72bd",
  "rgb": {
    "r": 61,
    "g": 114,
    "b": 189
  },
  "hsl": {
    "h": 215.156,
    "s": 51.2,
    "l": 49.02
  },
  "oklch": {
    "l": 0.55254,
    "c": 0.13027,
    "h": 257.4
  },
  "luminance": 0.16701
}

Semantic roles & 50–950 ramp

primary

#3D72BD

secondary

#C9B08D

accent

#A04DDB

background

#F8F9FC

surface

#EFF2F9

border

#CACCD2

text

#0B0E14

muted

#7C7E82

Preview Lab

Preview with #3D72BD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →