#3963AD#3963AD
#3963AD is a mid, vivid blue. Relative luminance 0.128; OKLCH L 50.7% C 0.127 H 260.9°. Best body text is #FFFFFF at 5.90:1 contrast (WCAG AA passes).
Color values
| HEX | #3963AD |
|---|---|
| RGB | rgb(57, 99, 173) |
| HSL | hsl(218, 50%, 45%) |
| HSV | hsv(218, 67%, 68%) |
| CMYK | cmyk(67.1%, 42.8%, 0%, 32.2%) |
| CIE-LAB | lab(42.47, 10.05, -43.93) |
| CIE-LCH | lch(42.47, 45.06, 282.88°) |
| OKLab | oklab(50.72% -0.0201 -0.1254) |
| OKLCH | oklch(50.72% 0.127 260.9) |
| XYZ | xyz(13.6893, 12.8093, 41.2781) |
| Luminance | 0.1281 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
French Blue
#436BAD
ΔE00 2.79
Denim
#1560BD
ΔE00 2.93
Mid Blue
#276AB3
ΔE00 4.02
Denim Blue
#3B5B92
ΔE00 4.28
Denim (survey)
#3B638C
ΔE00 4.38
Dusky Blue
#475F94
ΔE00 4.48
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#3963AD #AD8339
analogous
#399DAD #3963AD #4939AD
triadic
#3963AD #AD3963 #63AD39
tetradic
#3963AD #AD399D #AD8339 #39AD49
square
#3963AD #AD399D #AD8339 #39AD49
split-complementary
#3963AD #AD4939 #9DAD39
monochromatic
#1B2E51 #2A497F #3963AD #5A82C9 #88A5D8
Accessibility & contrast
On white
5.90
#3963AD on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.56
#3963AD on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #3963AD
5.90:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##3963AD | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##3963AD | 1.00 | 5.90 | 3.56 | 5.90 |
| #FFFFFF | 5.90 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.56 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.90 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#406AB0
Deuteranopia (green-blind)
#2E5FAB
Tritanopia (blue-blind)
#00747F
Achromatopsia (no color)
#646464
Design tokens & code
CSS
--color: #3963ad; /* rgb */ color: rgb(57, 99, 173); /* oklch */ color: oklch(50.7% 0.127 260.9);
Tailwind
colors: {
custom: {
50: '#7c8ec6',
500: '#3963ad',
950: '#000000',
},
}SCSS
$custom: #3963ad; $custom-light: #7c8ec6; $custom-dark: #000000;
JSON
{
"hex": "#3963ad",
"rgb": {
"r": 57,
"g": 99,
"b": 173
},
"hsl": {
"h": 218.276,
"s": 50.435,
"l": 45.098
},
"oklch": {
"l": 0.50723,
"c": 0.12697,
"h": 260.9
},
"luminance": 0.12811
}Semantic roles & 50–950 ramp
primary
#3963AD
secondary
#C2AA80
accent
#A74EDA
background
#F8F8FC
surface
#EFF0F8
border
#CACBD1
text
#0A0C13
muted
#7C7D82