#390D07#390D07
#390D07 is a very dark, moderate red. Relative luminance 0.012; OKLCH L 23.5% C 0.071 H 31.0°. Best body text is #FFFFFF at 17.01:1 contrast (WCAG AA passes).
Color values
| HEX | #390D07 |
|---|---|
| RGB | rgb(57, 13, 7) |
| HSL | hsl(7, 78%, 13%) |
| HSV | hsv(7, 88%, 22%) |
| CMYK | cmyk(0%, 77.2%, 87.7%, 77.6%) |
| CIE-LAB | lab(10.36, 21.36, 13.15) |
| CIE-LCH | lch(10.36, 25.09, 31.63°) |
| OKLab | oklab(23.54% 0.061 0.0367) |
| OKLCH | oklch(23.54% 0.071 31) |
| XYZ | xyz(1.8698, 1.1733, 0.3290) |
| Luminance | 0.0117 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Deep Brown
#410200
ΔE00 3.78
Dark Maroon
#3C0008
ΔE00 4.98
Mahogany
#4A0100
ΔE00 5.51
Dried Blood
#4B0101
ΔE00 5.66
Chocolate Brown
#411900
ΔE00 7.69
Chocolate (survey)
#3D1C02
ΔE00 9.30
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#390D07 #073339
analogous
#39071A #390D07 #392607
triadic
#390D07 #07390D #0D0739
tetradic
#390D07 #1A3907 #073339 #260739
square
#390D07 #1A3907 #073339 #260739
split-complementary
#390D07 #073926 #071A39
monochromatic
#1B0603 #1B0603 #390D07 #70190E #A62614
Accessibility & contrast
On white
17.01
#390D07 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.23
#390D07 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #390D07
17.01:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##390D07 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##390D07 | 1.00 | 17.01 | 1.23 | 17.01 |
| #FFFFFF | 17.01 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.23 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 17.01 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#1A1606
Deuteranopia (green-blind)
#242006
Tritanopia (blue-blind)
#40030C
Achromatopsia (no color)
#1C1C1C
Design tokens & code
CSS
--color: #390d07; /* rgb */ color: rgb(57, 13, 7); /* oklch */ color: oklch(23.5% 0.071 31.0);
Tailwind
colors: {
custom: {
50: '#744e4a',
500: '#390d07',
950: '#000000',
},
}SCSS
$custom: #390d07; $custom-light: #744e4a; $custom-dark: #000000;
JSON
{
"hex": "#390d07",
"rgb": {
"r": 57,
"g": 13,
"b": 7
},
"hsl": {
"h": 7.2,
"s": 78.125,
"l": 12.549
},
"oklch": {
"l": 0.23539,
"c": 0.07114,
"h": 31
},
"luminance": 0.01173
}Semantic roles & 50–950 ramp
primary
#390D07
secondary
#236E79
accent
#DDF533
background
#F7F4F4
surface
#EDE7E7
border
#C8C3C3
text
#090201
muted
#7B7877