#390741#390741

#390741 is a dark, moderate purple. Relative luminance 0.014; OKLCH L 25.6% C 0.108 H 321.6°. Best body text is #FFFFFF at 16.40:1 contrast (WCAG AA passes).

Color values

HEX	#390741
RGB	rgb(57, 7, 65)
HSL	hsl(292, 81%, 14%)
HSV	hsv(292, 89%, 25%)
CMYK	cmyk(12.3%, 89.2%, 0%, 74.5%)
CIE-LAB	lab(11.98, 32.28, -23.98)
CIE-LCH	lch(11.98, 40.21, 323.39°)
OKLab	oklab(25.56% 0.0848 -0.0672)
OKLCH	oklch(25.56% 0.108 321.6)
XYZ	xyz(2.7174, 1.4036, 5.1278)
Luminance	0.0140 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#390741 #0F4107

analogous

#1C0741 #390741 #41072C

triadic

#390741 #413907 #074139

tetradic

#390741 #411C07 #0F4107 #072C41

square

#390741 #411C07 #0F4107 #072C41

split-complementary

#390741 #2C4107 #07411C

monochromatic

#18031C #18031C #390741 #690D78 #9A13B0

Accessibility & contrast

On white

16.40

#390741 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.28

#390741 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #390741

16.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##390741	#FFFFFF	#000000	##FFFFFF
##390741	1.00	16.40	1.28	16.40
#FFFFFF	16.40	1.00	21.00	1.00
#000000	1.28	21.00	1.00	21.00
##FFFFFF	16.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#001C43

Deuteranopia (green-blind)

#0F2140

Tritanopia (blue-blind)

#3A1324

Achromatopsia (no color)

#1F1F1F

Design tokens & code

CSS

--color: #390741;
/* rgb */ color: rgb(57, 7, 65);
/* oklch */ color: oklch(25.6% 0.108 321.6);

Tailwind

colors: {
  custom: {
    50: '#724e76',
    500: '#390741',
    950: '#000000',
  },
}

SCSS

$custom: #390741;
$custom-light: #724e76;
$custom-dark: #000000;

JSON

{
  "hex": "#390741",
  "rgb": {
    "r": 57,
    "g": 7,
    "b": 65
  },
  "hsl": {
    "h": 291.724,
    "s": 80.556,
    "l": 14.118
  },
  "oklch": {
    "l": 0.25556,
    "c": 0.10823,
    "h": 321.6
  },
  "luminance": 0.01403
}

Semantic roles & 50–950 ramp

primary

#390741

secondary

#308024

accent

#F7314C

background

#F7F4F7

surface

#EDE7ED

border

#C8C3C8

text

#080208

muted

#7B787B

Preview Lab

Preview with #390741

Body copy rendered with the generated semantic roles for this colour.

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