#390740#390740

#390740 is a dark, moderate purple. Relative luminance 0.014; OKLCH L 25.5% C 0.107 H 322.4°. Best body text is #FFFFFF at 16.43:1 contrast (WCAG AA passes).

Color values

HEX	#390740
RGB	rgb(57, 7, 64)
HSL	hsl(293, 80%, 14%)
HSV	hsv(293, 89%, 25%)
CMYK	cmyk(10.9%, 89.1%, 0%, 74.9%)
CIE-LAB	lab(11.90, 32.07, -23.40)
CIE-LCH	lch(11.90, 39.69, 323.89°)
OKLab	oklab(25.48% 0.085 -0.0655)
OKLCH	oklch(25.48% 0.107 322.4)
XYZ	xyz(2.6886, 1.3921, 4.9766)
Luminance	0.0139 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#390740 #0E4007

analogous

#1D0740 #390740 #40072B

triadic

#390740 #403907 #074039

tetradic

#390740 #401D07 #0E4007 #072B40

square

#390740 #401D07 #0E4007 #072B40

split-complementary

#390740 #2B4007 #07401D

monochromatic

#19031C #19031C #390740 #6A0D77 #9B13AE

Accessibility & contrast

On white

16.43

#390740 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.28

#390740 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #390740

16.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##390740	#FFFFFF	#000000	##FFFFFF
##390740	1.00	16.43	1.28	16.43
#FFFFFF	16.43	1.00	21.00	1.00
#000000	1.28	21.00	1.00	21.00
##FFFFFF	16.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#001C42

Deuteranopia (green-blind)

#10213F

Tritanopia (blue-blind)

#3A1324

Achromatopsia (no color)

#1F1F1F

Design tokens & code

CSS

--color: #390740;
/* rgb */ color: rgb(57, 7, 64);
/* oklch */ color: oklch(25.5% 0.107 322.4);

Tailwind

colors: {
  custom: {
    50: '#724e75',
    500: '#390740',
    950: '#000000',
  },
}

SCSS

$custom: #390740;
$custom-light: #724e75;
$custom-dark: #000000;

JSON

{
  "hex": "#390740",
  "rgb": {
    "r": 57,
    "g": 7,
    "b": 64
  },
  "hsl": {
    "h": 292.632,
    "s": 80.282,
    "l": 13.922
  },
  "oklch": {
    "l": 0.25478,
    "c": 0.10728,
    "h": 322.4
  },
  "luminance": 0.01392
}

Semantic roles & 50–950 ramp

primary

#390740

secondary

#2F7F24

accent

#F73149

background

#F7F4F7

surface

#EDE7ED

border

#C8C3C8

text

#080208

muted

#7B787B

Preview Lab

Preview with #390740

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →