#390739#390739

#390739 is a very dark, moderate purple. Relative luminance 0.013; OKLCH L 25.0% C 0.101 H 328.1°. Best body text is #FFFFFF at 16.62:1 contrast (WCAG AA passes).

Color values

HEX#390739
RGBrgb(57, 7, 57)
HSLhsl(300, 78%, 13%)
HSVhsv(300, 88%, 22%)
CMYKcmyk(0%, 87.7%, 0%, 77.6%)
CIE-LABlab(11.40, 30.64, -19.21)
CIE-LCHlch(11.40, 36.17, 327.92°)
OKLaboklab(24.95% 0.0855 -0.0533)
OKLCHoklch(24.95% 0.101 328.1)
XYZxyz(2.5018, 1.3174, 3.9926)
Luminance0.0132 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#390739 #073907
analogous
#200739 #390739 #390720
triadic
#390739 #393907 #073939
tetradic
#390739 #392007 #073907 #072039
square
#390739 #392007 #073907 #072039
split-complementary
#390739 #203907 #073920
monochromatic
#1B031B #1B031B #390739 #700E70 #A614A6

Accessibility & contrast

On white

16.62
#390739 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

1.26
#390739 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #390739
16.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##390739#FFFFFF#000000##FFFFFF
##3907391.0016.621.2616.62
#FFFFFF16.621.0021.001.00
#0000001.2621.001.0021.00
##FFFFFF16.621.0021.001.00

Color blindness preview

Protanopia (red-blind)
#001A3A
Deuteranopia (green-blind)
#152138
Tritanopia (blue-blind)
#3B0F20
Achromatopsia (no color)
#1E1E1E

Design tokens & code

CSS
--color: #390739;
/* rgb */ color: rgb(57, 7, 57);
/* oklch */ color: oklch(25.0% 0.101 328.1);
Tailwind
colors: {
  custom: {
    50: '#724d6f',
    500: '#390739',
    950: '#000000',
  },
}
SCSS
$custom: #390739;
$custom-light: #724d6f;
$custom-dark: #000000;
JSON
{
  "hex": "#390739",
  "rgb": {
    "r": 57,
    "g": 7,
    "b": 57
  },
  "hsl": {
    "h": 300,
    "s": 78.125,
    "l": 12.549
  },
  "oklch": {
    "l": 0.24954,
    "c": 0.10076,
    "h": 328.1
  },
  "luminance": 0.01317
}

Semantic roles & 50–950 ramp

primary
#390739
secondary
#237923
accent
#F53333
background
#F7F4F6
surface
#EDE7EC
border
#C8C3C7
text
#080207
muted
#7B787A

Preview Lab

Preview with #390739

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#390739 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva