#390739#390739

#390739 is a very dark, moderate purple. Relative luminance 0.013; OKLCH L 25.0% C 0.101 H 328.1°. Best body text is #FFFFFF at 16.62:1 contrast (WCAG AA passes).

Color values

HEX	#390739
RGB	rgb(57, 7, 57)
HSL	hsl(300, 78%, 13%)
HSV	hsv(300, 88%, 22%)
CMYK	cmyk(0%, 87.7%, 0%, 77.6%)
CIE-LAB	lab(11.40, 30.64, -19.21)
CIE-LCH	lch(11.40, 36.17, 327.92°)
OKLab	oklab(24.95% 0.0855 -0.0533)
OKLCH	oklch(24.95% 0.101 328.1)
XYZ	xyz(2.5018, 1.3174, 3.9926)
Luminance	0.0132 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#390739 #073907

analogous

#200739 #390739 #390720

triadic

#390739 #393907 #073939

tetradic

#390739 #392007 #073907 #072039

square

#390739 #392007 #073907 #072039

split-complementary

#390739 #203907 #073920

monochromatic

#1B031B #1B031B #390739 #700E70 #A614A6

Accessibility & contrast

On white

16.62

#390739 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.26

#390739 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #390739

16.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##390739	#FFFFFF	#000000	##FFFFFF
##390739	1.00	16.62	1.26	16.62
#FFFFFF	16.62	1.00	21.00	1.00
#000000	1.26	21.00	1.00	21.00
##FFFFFF	16.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#001A3A

Deuteranopia (green-blind)

#152138

Tritanopia (blue-blind)

#3B0F20

Achromatopsia (no color)

#1E1E1E

Design tokens & code

CSS

--color: #390739;
/* rgb */ color: rgb(57, 7, 57);
/* oklch */ color: oklch(25.0% 0.101 328.1);

Tailwind

colors: {
  custom: {
    50: '#724d6f',
    500: '#390739',
    950: '#000000',
  },
}

SCSS

$custom: #390739;
$custom-light: #724d6f;
$custom-dark: #000000;

JSON

{
  "hex": "#390739",
  "rgb": {
    "r": 57,
    "g": 7,
    "b": 57
  },
  "hsl": {
    "h": 300,
    "s": 78.125,
    "l": 12.549
  },
  "oklch": {
    "l": 0.24954,
    "c": 0.10076,
    "h": 328.1
  },
  "luminance": 0.01317
}

Semantic roles & 50–950 ramp

primary

#390739

secondary

#237923

accent

#F53333

background

#F7F4F6

surface

#EDE7EC

border

#C8C3C7

text

#080207

muted

#7B787A

Preview Lab

Preview with #390739

Body copy rendered with the generated semantic roles for this colour.

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