#390738#390738

#390738 is a very dark, moderate purple. Relative luminance 0.013; OKLCH L 24.9% C 0.100 H 329.0°. Best body text is #FFFFFF at 16.65:1 contrast (WCAG AA passes).

Color values

HEX	#390738
RGB	rgb(57, 7, 56)
HSL	hsl(301, 78%, 13%)
HSV	hsv(301, 88%, 22%)
CMYK	cmyk(0%, 87.7%, 1.8%, 77.6%)
CIE-LAB	lab(11.33, 30.45, -18.60)
CIE-LCH	lch(11.33, 35.68, 328.58°)
OKLab	oklab(24.88% 0.0856 -0.0515)
OKLCH	oklch(24.88% 0.1 329)
XYZ	xyz(2.4771, 1.3075, 3.8625)
Luminance	0.0131 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#390738 #073908

analogous

#210739 #390738 #39071F

triadic

#390738 #383907 #073839

tetradic

#390738 #392107 #073908 #071F39

square

#390738 #392107 #073908 #071F39

split-complementary

#390738 #1F3907 #073921

monochromatic

#1B031B #1B031B #390738 #700E6E #A614A3

Accessibility & contrast

On white

16.65

#390738 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.26

#390738 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #390738

16.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##390738	#FFFFFF	#000000	##FFFFFF
##390738	1.00	16.65	1.26	16.65
#FFFFFF	16.65	1.00	21.00	1.00
#000000	1.26	21.00	1.00	21.00
##FFFFFF	16.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#011A39

Deuteranopia (green-blind)

#162037

Tritanopia (blue-blind)

#3B0F1F

Achromatopsia (no color)

#1E1E1E

Design tokens & code

CSS

--color: #390738;
/* rgb */ color: rgb(57, 7, 56);
/* oklch */ color: oklch(24.9% 0.100 329.0);

Tailwind

colors: {
  custom: {
    50: '#724d6f',
    500: '#390738',
    950: '#000000',
  },
}

SCSS

$custom: #390738;
$custom-light: #724d6f;
$custom-dark: #000000;

JSON

{
  "hex": "#390738",
  "rgb": {
    "r": 57,
    "g": 7,
    "b": 56
  },
  "hsl": {
    "h": 301.2,
    "s": 78.125,
    "l": 12.549
  },
  "oklch": {
    "l": 0.24883,
    "c": 0.09986,
    "h": 329
  },
  "luminance": 0.01307
}

Semantic roles & 50–950 ramp

primary

#390738

secondary

#237925

accent

#F53733

background

#F7F4F6

surface

#EDE7EC

border

#C8C3C7

text

#080207

muted

#7B787A

Preview Lab

Preview with #390738

Body copy rendered with the generated semantic roles for this colour.

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