#390737#390737

#390737 is a very dark, moderate purple. Relative luminance 0.013; OKLCH L 24.8% C 0.099 H 329.8°. Best body text is #FFFFFF at 16.67:1 contrast (WCAG AA passes).

Color values

HEX	#390737
RGB	rgb(57, 7, 55)
HSL	hsl(302, 78%, 13%)
HSV	hsv(302, 88%, 22%)
CMYK	cmyk(0%, 87.7%, 3.5%, 77.6%)
CIE-LAB	lab(11.26, 30.26, -17.98)
CIE-LCH	lch(11.26, 35.20, 329.27°)
OKLab	oklab(24.81% 0.0856 -0.0497)
OKLCH	oklch(24.81% 0.099 329.8)
XYZ	xyz(2.4529, 1.2978, 3.7350)
Luminance	0.0130 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#390737 #073909

analogous

#220739 #390737 #39071E

triadic

#390737 #373907 #073739

tetradic

#390737 #392207 #073909 #071E39

square

#390737 #392207 #073909 #071E39

split-complementary

#390737 #1E3907 #073922

monochromatic

#1B031A #1B031A #390737 #700E6C #A614A0

Accessibility & contrast

On white

16.67

#390737 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.26

#390737 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #390737

16.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##390737	#FFFFFF	#000000	##FFFFFF
##390737	1.00	16.67	1.26	16.67
#FFFFFF	16.67	1.00	21.00	1.00
#000000	1.26	21.00	1.00	21.00
##FFFFFF	16.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#021A38

Deuteranopia (green-blind)

#162036

Tritanopia (blue-blind)

#3B0E1E

Achromatopsia (no color)

#1E1E1E

Design tokens & code

CSS

--color: #390737;
/* rgb */ color: rgb(57, 7, 55);
/* oklch */ color: oklch(24.8% 0.099 329.8);

Tailwind

colors: {
  custom: {
    50: '#724d6e',
    500: '#390737',
    950: '#000000',
  },
}

SCSS

$custom: #390737;
$custom-light: #724d6e;
$custom-dark: #000000;

JSON

{
  "hex": "#390737",
  "rgb": {
    "r": 57,
    "g": 7,
    "b": 55
  },
  "hsl": {
    "h": 302.4,
    "s": 78.125,
    "l": 12.549
  },
  "oklch": {
    "l": 0.24813,
    "c": 0.09896,
    "h": 329.8
  },
  "luminance": 0.01298
}

Semantic roles & 50–950 ramp

primary

#390737

secondary

#237927

accent

#F53B33

background

#F7F4F6

surface

#EDE7EB

border

#C8C3C6

text

#080207

muted

#7B787A

Preview Lab

Preview with #390737

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →