#390736#390736

#390736 is a very dark, moderate purple. Relative luminance 0.013; OKLCH L 24.7% C 0.098 H 330.7°. Best body text is #FFFFFF at 16.70:1 contrast (WCAG AA passes).

Color values

HEX	#390736
RGB	rgb(57, 7, 54)
HSL	hsl(304, 78%, 13%)
HSV	hsv(304, 88%, 22%)
CMYK	cmyk(0%, 87.7%, 5.3%, 77.6%)
CIE-LAB	lab(11.19, 30.06, -17.36)
CIE-LCH	lch(11.19, 34.72, 329.99°)
OKLab	oklab(24.74% 0.0856 -0.0479)
OKLCH	oklch(24.74% 0.098 330.7)
XYZ	xyz(2.4292, 1.2884, 3.6100)
Luminance	0.0129 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#390736 #07390A

analogous

#230739 #390736 #39071D

triadic

#390736 #363907 #073639

tetradic

#390736 #392307 #07390A #071D39

square

#390736 #392307 #07390A #071D39

split-complementary

#390736 #1D3907 #073923

monochromatic

#1B031A #1B031A #390736 #700E6A #A6149D

Accessibility & contrast

On white

16.70

#390736 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.26

#390736 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #390736

16.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##390736	#FFFFFF	#000000	##FFFFFF
##390736	1.00	16.70	1.26	16.70
#FFFFFF	16.70	1.00	21.00	1.00
#000000	1.26	21.00	1.00	21.00
##FFFFFF	16.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#031937

Deuteranopia (green-blind)

#172035

Tritanopia (blue-blind)

#3C0E1E

Achromatopsia (no color)

#1E1E1E

Design tokens & code

CSS

--color: #390736;
/* rgb */ color: rgb(57, 7, 54);
/* oklch */ color: oklch(24.7% 0.098 330.7);

Tailwind

colors: {
  custom: {
    50: '#724d6d',
    500: '#390736',
    950: '#000000',
  },
}

SCSS

$custom: #390736;
$custom-light: #724d6d;
$custom-dark: #000000;

JSON

{
  "hex": "#390736",
  "rgb": {
    "r": 57,
    "g": 7,
    "b": 54
  },
  "hsl": {
    "h": 303.6,
    "s": 78.125,
    "l": 12.549
  },
  "oklch": {
    "l": 0.24743,
    "c": 0.09807,
    "h": 330.7
  },
  "luminance": 0.01288
}

Semantic roles & 50–950 ramp

primary

#390736

secondary

#237928

accent

#F53F33

background

#F7F4F6

surface

#EDE7EB

border

#C8C3C6

text

#080207

muted

#7B787A

Preview Lab

Preview with #390736

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →