#390735#390735

#390735 is a very dark, moderate purple. Relative luminance 0.013; OKLCH L 24.7% C 0.097 H 331.7°. Best body text is #FFFFFF at 16.72:1 contrast (WCAG AA passes).

Color values

HEX	#390735
RGB	rgb(57, 7, 53)
HSL	hsl(305, 78%, 13%)
HSV	hsv(305, 88%, 22%)
CMYK	cmyk(0%, 87.7%, 7%, 77.6%)
CIE-LAB	lab(11.13, 29.87, -16.74)
CIE-LCH	lch(11.13, 34.25, 330.73°)
OKLab	oklab(24.68% 0.0855 -0.0461)
OKLCH	oklch(24.68% 0.097 331.7)
XYZ	xyz(2.4059, 1.2791, 3.4876)
Luminance	0.0128 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#390735 #07390B

analogous

#240739 #390735 #39071C

triadic

#390735 #353907 #073539

tetradic

#390735 #392407 #07390B #071C39

square

#390735 #392407 #07390B #071C39

split-complementary

#390735 #1C3907 #073924

monochromatic

#1B0319 #1B0319 #390735 #700E68 #A6149A

Accessibility & contrast

On white

16.72

#390735 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.26

#390735 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #390735

16.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##390735	#FFFFFF	#000000	##FFFFFF
##390735	1.00	16.72	1.26	16.72
#FFFFFF	16.72	1.00	21.00	1.00
#000000	1.26	21.00	1.00	21.00
##FFFFFF	16.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#041936

Deuteranopia (green-blind)

#172034

Tritanopia (blue-blind)

#3C0D1D

Achromatopsia (no color)

#1E1E1E

Design tokens & code

CSS

--color: #390735;
/* rgb */ color: rgb(57, 7, 53);
/* oklch */ color: oklch(24.7% 0.097 331.7);

Tailwind

colors: {
  custom: {
    50: '#724d6c',
    500: '#390735',
    950: '#000000',
  },
}

SCSS

$custom: #390735;
$custom-light: #724d6c;
$custom-dark: #000000;

JSON

{
  "hex": "#390735",
  "rgb": {
    "r": 57,
    "g": 7,
    "b": 53
  },
  "hsl": {
    "h": 304.8,
    "s": 78.125,
    "l": 12.549
  },
  "oklch": {
    "l": 0.24675,
    "c": 0.09718,
    "h": 331.7
  },
  "luminance": 0.01279
}

Semantic roles & 50–950 ramp

primary

#390735

secondary

#23792A

accent

#F54333

background

#F7F4F6

surface

#EDE7EB

border

#C8C3C6

text

#080207

muted

#7B787A

Preview Lab

Preview with #390735

Body copy rendered with the generated semantic roles for this colour.

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