#390731#390731

#390731 is a very dark, moderate purple. Relative luminance 0.012; OKLCH L 24.4% C 0.094 H 335.5°. Best body text is #FFFFFF at 16.82:1 contrast (WCAG AA passes).

Color values

HEX	#390731
RGB	rgb(57, 7, 49)
HSL	hsl(310, 78%, 13%)
HSV	hsv(310, 88%, 22%)
CMYK	cmyk(0%, 87.7%, 14%, 77.6%)
CIE-LAB	lab(10.88, 29.14, -14.22)
CIE-LCH	lch(10.88, 32.43, 333.99°)
OKLab	oklab(24.41% 0.0853 -0.0388)
OKLCH	oklch(24.41% 0.094 335.5)
XYZ	xyz(2.3177, 1.2438, 3.0231)
Luminance	0.0124 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#390731 #07390F

analogous

#280739 #390731 #390718

triadic

#390731 #313907 #073139

tetradic

#390731 #392807 #07390F #071839

square

#390731 #392807 #07390F #071839

split-complementary

#390731 #183907 #073928

monochromatic

#1B0317 #1B0317 #390731 #700E60 #A6148F

Accessibility & contrast

On white

16.82

#390731 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.25

#390731 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #390731

16.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##390731	#FFFFFF	#000000	##FFFFFF
##390731	1.00	16.82	1.25	16.82
#FFFFFF	16.82	1.00	21.00	1.00
#000000	1.25	21.00	1.00	21.00
##FFFFFF	16.82	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#071832

Deuteranopia (green-blind)

#192030

Tritanopia (blue-blind)

#3C0B1B

Achromatopsia (no color)

#1D1D1D

Design tokens & code

CSS

--color: #390731;
/* rgb */ color: rgb(57, 7, 49);
/* oklch */ color: oklch(24.4% 0.094 335.5);

Tailwind

colors: {
  custom: {
    50: '#724d69',
    500: '#390731',
    950: '#000000',
  },
}

SCSS

$custom: #390731;
$custom-light: #724d69;
$custom-dark: #000000;

JSON

{
  "hex": "#390731",
  "rgb": {
    "r": 57,
    "g": 7,
    "b": 49
  },
  "hsl": {
    "h": 309.6,
    "s": 78.125,
    "l": 12.549
  },
  "oklch": {
    "l": 0.24413,
    "c": 0.09373,
    "h": 335.5
  },
  "luminance": 0.01244
}

Semantic roles & 50–950 ramp

primary

#390731

secondary

#237931

accent

#F55233

background

#F7F4F6

surface

#EDE7EB

border

#C8C3C6

text

#080106

muted

#7B777A

Preview Lab

Preview with #390731

Body copy rendered with the generated semantic roles for this colour.

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