#390711#390711

#390711 is a very dark, moderate red. Relative luminance 0.011; OKLCH L 23.0% C 0.077 H 14.5°. Best body text is #FFFFFF at 17.32:1 contrast (WCAG AA passes).

Color values

HEX	#390711
RGB	rgb(57, 7, 17)
HSL	hsl(348, 78%, 13%)
HSV	hsv(348, 88%, 22%)
CMYK	cmyk(0%, 87.7%, 70.2%, 77.6%)
CIE-LAB	lab(9.50, 24.93, 7.27)
CIE-LCH	lch(9.50, 25.97, 16.26°)
OKLab	oklab(22.96% 0.0749 0.0194)
OKLCH	oklch(22.96% 0.077 14.5)
XYZ	xyz(1.8647, 1.0626, 0.6371)
Luminance	0.0106 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#390711 #07392F

analogous

#39072A #390711 #391607

triadic

#390711 #113907 #071139

tetradic

#390711 #2A3907 #07392F #160739

square

#390711 #2A3907 #07392F #160739

split-complementary

#390711 #073916 #072A39

monochromatic

#1B0308 #1B0308 #390711 #700E21 #A61432

Accessibility & contrast

On white

17.32

#390711 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.21

#390711 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #390711

17.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##390711	#FFFFFF	#000000	##FFFFFF
##390711	1.00	17.32	1.21	17.32
#FFFFFF	17.32	1.00	21.00	1.00
#000000	1.21	21.00	1.00	21.00
##FFFFFF	17.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#151411

Deuteranopia (green-blind)

#211E10

Tritanopia (blue-blind)

#3F000B

Achromatopsia (no color)

#1A1A1A

Design tokens & code

CSS

--color: #390711;
/* rgb */ color: rgb(57, 7, 17);
/* oklch */ color: oklch(23.0% 0.077 14.5);

Tailwind

colors: {
  custom: {
    50: '#744c4f',
    500: '#390711',
    950: '#000000',
  },
}

SCSS

$custom: #390711;
$custom-light: #744c4f;
$custom-dark: #000000;

JSON

{
  "hex": "#390711",
  "rgb": {
    "r": 57,
    "g": 7,
    "b": 17
  },
  "hsl": {
    "h": 348,
    "s": 78.125,
    "l": 12.549
  },
  "oklch": {
    "l": 0.22963,
    "c": 0.07735,
    "h": 14.5
  },
  "luminance": 0.01062
}

Semantic roles & 50–950 ramp

primary

#390711

secondary

#237967

accent

#F5CE33

background

#F7F4F4

surface

#EDE7E7

border

#C8C3C3

text

#090101

muted

#7B7777

Preview Lab

Preview with #390711

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →