#390710#390710
#390710 is a very dark, moderate red. Relative luminance 0.011; OKLCH L 22.9% C 0.077 H 15.8°. Best body text is #FFFFFF at 17.33:1 contrast (WCAG AA passes).
Color values
| HEX | #390710 |
|---|---|
| RGB | rgb(57, 7, 16) |
| HSL | hsl(349, 78%, 13%) |
| HSV | hsv(349, 88%, 22%) |
| CMYK | cmyk(0%, 87.7%, 71.9%, 77.6%) |
| CIE-LAB | lab(9.48, 24.85, 7.80) |
| CIE-LCH | lch(9.48, 26.05, 17.44°) |
| OKLab | oklab(22.94% 0.0744 0.021) |
| OKLCH | oklch(22.94% 0.077 15.8) |
| XYZ | xyz(1.8570, 1.0595, 0.5968) |
| Luminance | 0.0106 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dark Maroon
#3C0008
ΔE00 2.37
Deep Brown
#410200
ΔE00 5.26
Mahogany
#4A0100
ΔE00 7.34
Dried Blood
#4B0101
ΔE00 7.39
Burgundy (survey)
#610023
ΔE00 8.94
Maroon (survey)
#650021
ΔE00 9.52
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#390710 #073930
analogous
#390729 #390710 #391707
triadic
#390710 #103907 #071039
tetradic
#390710 #293907 #073930 #170739
square
#390710 #293907 #073930 #170739
split-complementary
#390710 #073917 #072939
monochromatic
#1B0308 #1B0308 #390710 #700E1F #A6142F
Accessibility & contrast
On white
17.33
#390710 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.21
#390710 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #390710
17.33:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##390710 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##390710 | 1.00 | 17.33 | 1.21 | 17.33 |
| #FFFFFF | 17.33 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.21 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 17.33 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#151410
Deuteranopia (green-blind)
#221E0F
Tritanopia (blue-blind)
#3F000B
Achromatopsia (no color)
#1A1A1A
Design tokens & code
CSS
--color: #390710; /* rgb */ color: rgb(57, 7, 16); /* oklch */ color: oklch(22.9% 0.077 15.8);
Tailwind
colors: {
custom: {
50: '#744c4e',
500: '#390710',
950: '#000000',
},
}SCSS
$custom: #390710; $custom-light: #744c4e; $custom-dark: #000000;
JSON
{
"hex": "#390710",
"rgb": {
"r": 57,
"g": 7,
"b": 16
},
"hsl": {
"h": 349.2,
"s": 78.125,
"l": 12.549
},
"oklch": {
"l": 0.22937,
"c": 0.0773,
"h": 15.8
},
"luminance": 0.01059
}Semantic roles & 50–950 ramp
primary
#390710
secondary
#237969
accent
#F5D233
background
#F7F4F4
surface
#EDE7E7
border
#C8C3C3
text
#090101
muted
#7B7777