#390704#390704

#390704 is a very dark, moderate red. Relative luminance 0.010; OKLCH L 22.7% C 0.079 H 29.5°. Best body text is #FFFFFF at 17.41:1 contrast (WCAG AA passes).

Color values

HEX	#390704
RGB	rgb(57, 7, 4)
HSL	hsl(3, 87%, 12%)
HSV	hsv(3, 93%, 22%)
CMYK	cmyk(0%, 87.7%, 93%, 77.6%)
CIE-LAB	lab(9.25, 24.10, 12.80)
CIE-LCH	lch(9.25, 27.28, 27.97°)
OKLab	oklab(22.69% 0.0685 0.0388)
OKLCH	oklch(22.69% 0.079 29.5)
XYZ	xyz(1.7855, 1.0309, 0.2198)
Luminance	0.0103 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#390704 #043639

analogous

#39041C #390704 #392204

triadic

#390704 #043907 #070439

tetradic

#390704 #1C3904 #043639 #220439

square

#390704 #1C3904 #043639 #220439

split-complementary

#390704 #043922 #041C39

monochromatic

#1D0402 #1D0402 #390704 #720E08 #AB150C

Accessibility & contrast

On white

17.41

#390704 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.21

#390704 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #390704

17.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##390704	#FFFFFF	#000000	##FFFFFF
##390704	1.00	17.41	1.21	17.41
#FFFFFF	17.41	1.00	21.00	1.00
#000000	1.21	21.00	1.00	21.00
##FFFFFF	17.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#161303

Deuteranopia (green-blind)

#231E03

Tritanopia (blue-blind)

#400007

Achromatopsia (no color)

#1A1A1A

Design tokens & code

CSS

--color: #390704;
/* rgb */ color: rgb(57, 7, 4);
/* oklch */ color: oklch(22.7% 0.079 29.5);

Tailwind

colors: {
  custom: {
    50: '#744b48',
    500: '#390704',
    950: '#000000',
  },
}

SCSS

$custom: #390704;
$custom-light: #744b48;
$custom-dark: #000000;

JSON

{
  "hex": "#390704",
  "rgb": {
    "r": 57,
    "g": 7,
    "b": 4
  },
  "hsl": {
    "h": 3.396,
    "s": 86.885,
    "l": 11.961
  },
  "oklch": {
    "l": 0.2269,
    "c": 0.07867,
    "h": 29.5
  },
  "luminance": 0.01031
}

Semantic roles & 50–950 ramp

primary

#390704

secondary

#1E767B

accent

#F1FD2B

background

#F7F4F4

surface

#EDE7E6

border

#C8C3C2

text

#090100

muted

#7B7777

Preview Lab

Preview with #390704

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →