#390440#390440

#390440 is a dark, moderate purple. Relative luminance 0.013; OKLCH L 25.2% C 0.111 H 322.6°. Best body text is #FFFFFF at 16.60:1 contrast (WCAG AA passes).

Color values

HEX	#390440
RGB	rgb(57, 4, 64)
HSL	hsl(293, 88%, 13%)
HSV	hsv(293, 94%, 25%)
CMYK	cmyk(10.9%, 93.8%, 0%, 74.9%)
CIE-LAB	lab(11.46, 33.36, -24.11)
CIE-LCH	lch(11.46, 41.15, 324.14°)
OKLab	oklab(25.17% 0.0885 -0.0675)
OKLCH	oklch(25.17% 0.111 322.6)
XYZ	xyz(2.6561, 1.3270, 4.9657)
Luminance	0.0133 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#390440 #0B4004

analogous

#1B0440 #390440 #400429

triadic

#390440 #403904 #044039

tetradic

#390440 #401B04 #0B4004 #042940

square

#390440 #401B04 #0B4004 #042940

split-complementary

#390440 #294004 #04401B

monochromatic

#1A021D #1A021D #390440 #6C087A #A00BB3

Accessibility & contrast

On white

16.60

#390440 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.27

#390440 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #390440

16.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##390440	#FFFFFF	#000000	##FFFFFF
##390440	1.00	16.60	1.27	16.60
#FFFFFF	16.60	1.00	21.00	1.00
#000000	1.27	21.00	1.00	21.00
##FFFFFF	16.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#001B42

Deuteranopia (green-blind)

#0E203F

Tritanopia (blue-blind)

#3A1123

Achromatopsia (no color)

#1E1E1E

Design tokens & code

CSS

--color: #390440;
/* rgb */ color: rgb(57, 4, 64);
/* oklch */ color: oklch(25.2% 0.111 322.6);

Tailwind

colors: {
  custom: {
    50: '#724c75',
    500: '#390440',
    950: '#000000',
  },
}

SCSS

$custom: #390440;
$custom-light: #724c75;
$custom-dark: #000000;

JSON

{
  "hex": "#390440",
  "rgb": {
    "r": 57,
    "g": 4,
    "b": 64
  },
  "hsl": {
    "h": 293,
    "s": 88.235,
    "l": 13.333
  },
  "oklch": {
    "l": 0.25166,
    "c": 0.11129,
    "h": 322.6
  },
  "luminance": 0.01327
}

Semantic roles & 50–950 ramp

primary

#390440

secondary

#2A811F

accent

#FE2942

background

#F7F4F7

surface

#EDE7ED

border

#C8C3C8

text

#080108

muted

#7B777B

Preview Lab

Preview with #390440

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →