#354FAD#354FAD

#354FAD is a mid, vivid blue. Relative luminance 0.094; OKLCH L 46.2% C 0.153 H 268.2°. Best body text is #FFFFFF at 7.31:1 contrast (WCAG AA passes).

Color values

HEX	#354FAD
RGB	rgb(53, 79, 173)
HSL	hsl(227, 53%, 44%)
HSV	hsv(227, 69%, 68%)
CMYK	cmyk(69.4%, 54.3%, 0%, 32.2%)
CIE-LAB	lab(36.68, 22.40, -53.26)
CIE-LCH	lch(36.68, 57.78, 292.81°)
OKLab	oklab(46.24% -0.0048 -0.1532)
OKLCH	oklch(46.24% 0.153 268.2)
XYZ	xyz(11.8044, 9.3648, 40.7126)
Luminance	0.0937 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#354FAD #AD9335

analogous

#358BAD #354FAD #5735AD

triadic

#354FAD #AD354F #4FAD35

tetradic

#354FAD #AD358B #AD9335 #35AD57

square

#354FAD #AD358B #AD9335 #35AD57

split-complementary

#354FAD #AD5735 #8BAD35

monochromatic

#18244F #273A7E #354FAD #546ECB #8396D9

Accessibility & contrast

On white

7.31

#354FAD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.87

#354FAD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #354FAD

7.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##354FAD	#FFFFFF	#000000	##FFFFFF
##354FAD	1.00	7.31	2.87	7.31
#FFFFFF	7.31	1.00	21.00	1.00
#000000	2.87	21.00	1.00	21.00
##FFFFFF	7.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#075CB0

Deuteranopia (green-blind)

#0051AB

Tritanopia (blue-blind)

#006676

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #354fad;
/* rgb */ color: rgb(53, 79, 173);
/* oklch */ color: oklch(46.2% 0.153 268.2);

Tailwind

colors: {
  custom: {
    50: '#7b7fc6',
    500: '#354fad',
    950: '#000000',
  },
}

SCSS

$custom: #354fad;
$custom-light: #7b7fc6;
$custom-dark: #000000;

JSON

{
  "hex": "#354fad",
  "rgb": {
    "r": 53,
    "g": 79,
    "b": 173
  },
  "hsl": {
    "h": 227,
    "s": 53.097,
    "l": 44.314
  },
  "oklch": {
    "l": 0.46244,
    "c": 0.15327,
    "h": 268.2
  },
  "luminance": 0.09366
}

Semantic roles & 50–950 ramp

primary

#354FAD

secondary

#C3B37B

accent

#BD4BDD

background

#F8F7FC

surface

#EFEEF8

border

#CAC9D1

text

#0A0A13

muted

#7C7C82

Preview Lab

Preview with #354FAD

Body copy rendered with the generated semantic roles for this colour.

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