#354DB7#354DB7

#354DB7 is a mid, vivid blue. Relative luminance 0.095; OKLCH L 46.6% C 0.170 H 269.1°. Best body text is #FFFFFF at 7.25:1 contrast (WCAG AA passes).

Color values

HEX	#354DB7
RGB	rgb(53, 77, 183)
HSL	hsl(229, 55%, 46%)
HSV	hsv(229, 71%, 72%)
CMYK	cmyk(71%, 57.9%, 0%, 28.2%)
CIE-LAB	lab(36.90, 27.39, -58.82)
CIE-LCH	lch(36.90, 64.88, 294.97°)
OKLab	oklab(46.65% -0.0027 -0.1695)
OKLCH	oklch(46.65% 0.17 269.1)
XYZ	xyz(12.6664, 9.4823, 45.9533)
Luminance	0.0948 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#354DB7 #B79F35

analogous

#358EB7 #354DB7 #5E35B7

triadic

#354DB7 #B7354D #4DB735

tetradic

#354DB7 #B7358E #B79F35 #35B75E

square

#354DB7 #B7358E #B79F35 #35B75E

split-complementary

#354DB7 #B75E35 #8EB735

monochromatic

#1A2558 #273988 #354DB7 #5A70CF #8999DD

Accessibility & contrast

On white

7.25

#354DB7 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.90

#354DB7 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #354DB7

7.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##354DB7	#FFFFFF	#000000	##FFFFFF
##354DB7	1.00	7.25	2.90	7.25
#FFFFFF	7.25	1.00	21.00	1.00
#000000	2.90	21.00	1.00	21.00
##FFFFFF	7.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DBB

Deuteranopia (green-blind)

#0051B5

Tritanopia (blue-blind)

#00677A

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #354db7;
/* rgb */ color: rgb(53, 77, 183);
/* oklch */ color: oklch(46.6% 0.170 269.1);

Tailwind

colors: {
  custom: {
    50: '#7d7ecd',
    500: '#354db7',
    950: '#000000',
  },
}

SCSS

$custom: #354db7;
$custom-light: #7d7ecd;
$custom-dark: #000000;

JSON

{
  "hex": "#354db7",
  "rgb": {
    "r": 53,
    "g": 77,
    "b": 183
  },
  "hsl": {
    "h": 228.923,
    "s": 55.085,
    "l": 46.275
  },
  "oklch": {
    "l": 0.46645,
    "c": 0.16957,
    "h": 269.1
  },
  "luminance": 0.09484
}

Semantic roles & 50–950 ramp

primary

#354DB7

secondary

#C7BA81

accent

#C349DE

background

#F8F7FC

surface

#EFEEF9

border

#CAC9D2

text

#0B0A14

muted

#7C7C82

Preview Lab

Preview with #354DB7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →