#354DA9#354DA9
#354DA9 is a mid, vivid blue. Relative luminance 0.089; OKLCH L 45.5% C 0.150 H 268.7°. Best body text is #FFFFFF at 7.54:1 contrast (WCAG AA passes).
Color values
| HEX | #354DA9 |
|---|---|
| RGB | rgb(53, 77, 169) |
| HSL | hsl(228, 52%, 44%) |
| HSV | hsv(228, 69%, 66%) |
| CMYK | cmyk(68.6%, 54.4%, 0%, 33.7%) |
| CIE-LAB | lab(35.85, 22.25, -52.23) |
| CIE-LCH | lch(35.85, 56.77, 293.07°) |
| OKLab | oklab(45.53% -0.0034 -0.1502) |
| OKLCH | oklch(45.53% 0.15 268.7) |
| XYZ | xyz(11.2811, 8.9281, 38.6572) |
| Luminance | 0.0893 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Cobalt
#0047AB
ΔE00 3.77
Sapphire
#0F52BA
ΔE00 4.14
Cobalt (survey)
#1E488F
ΔE00 5.05
Blue Blue
#2242C7
ΔE00 5.41
Denim Blue
#3B5B92
ΔE00 6.09
Blueberry
#464196
ΔE00 6.13
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#354DA9 #A99135
analogous
#3587A9 #354DA9 #5735A9
triadic
#354DA9 #A9354D #4DA935
tetradic
#354DA9 #A93587 #A99135 #35A957
square
#354DA9 #A93587 #A99135 #35A957
split-complementary
#354DA9 #A95735 #87A935
monochromatic
#18234C #26387A #354DA9 #526BC9 #8193D7
Accessibility & contrast
On white
7.54
#354DA9 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.79
#354DA9 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #354DA9
7.54:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##354DA9 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##354DA9 | 1.00 | 7.54 | 2.79 | 7.54 |
| #FFFFFF | 7.54 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.79 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.54 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#075AAC
Deuteranopia (green-blind)
#004FA7
Tritanopia (blue-blind)
#006373
Achromatopsia (no color)
#545454
Design tokens & code
CSS
--color: #354da9; /* rgb */ color: rgb(53, 77, 169); /* oklch */ color: oklch(45.5% 0.150 268.7);
Tailwind
colors: {
custom: {
50: '#7a7ec3',
500: '#354da9',
950: '#000000',
},
}SCSS
$custom: #354da9; $custom-light: #7a7ec3; $custom-dark: #000000;
JSON
{
"hex": "#354da9",
"rgb": {
"r": 53,
"g": 77,
"b": 169
},
"hsl": {
"h": 227.586,
"s": 52.252,
"l": 43.529
},
"oklch": {
"l": 0.45525,
"c": 0.15022,
"h": 268.7
},
"luminance": 0.08929
}Semantic roles & 50–950 ramp
primary
#354DA9
secondary
#C1B279
accent
#BE4CDC
background
#F8F7FC
surface
#EFEEF8
border
#CAC9D1
text
#0A0913
muted
#7C7B82