#354DA7#354DA7

#354DA7 is a mid, vivid blue. Relative luminance 0.089; OKLCH L 45.4% C 0.147 H 268.6°. Best body text is #FFFFFF at 7.58:1 contrast (WCAG AA passes).

Color values

HEX	#354DA7
RGB	rgb(53, 77, 167)
HSL	hsl(227, 52%, 43%)
HSV	hsv(227, 68%, 65%)
CMYK	cmyk(68.3%, 53.9%, 0%, 34.5%)
CIE-LAB	lab(35.70, 21.51, -51.27)
CIE-LCH	lch(35.70, 55.60, 292.76°)
OKLab	oklab(45.37% -0.0035 -0.1474)
OKLCH	oklch(45.37% 0.147 268.6)
XYZ	xyz(11.0947, 8.8536, 37.6759)
Luminance	0.0886 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#354DA7 #A78F35

analogous

#3586A7 #354DA7 #5635A7

triadic

#354DA7 #A7354D #4DA735

tetradic

#354DA7 #A73586 #A78F35 #35A756

square

#354DA7 #A73586 #A78F35 #35A756

split-complementary

#354DA7 #A75635 #86A735

monochromatic

#18224A #263879 #354DA7 #516AC8 #8092D7

Accessibility & contrast

On white

7.58

#354DA7 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.77

#354DA7 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #354DA7

7.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##354DA7	#FFFFFF	#000000	##FFFFFF
##354DA7	1.00	7.58	2.77	7.58
#FFFFFF	7.58	1.00	21.00	1.00
#000000	2.77	21.00	1.00	21.00
##FFFFFF	7.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0E59AA

Deuteranopia (green-blind)

#004FA5

Tritanopia (blue-blind)

#006272

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #354da7;
/* rgb */ color: rgb(53, 77, 167);
/* oklch */ color: oklch(45.4% 0.147 268.6);

Tailwind

colors: {
  custom: {
    50: '#7a7ec2',
    500: '#354da7',
    950: '#000000',
  },
}

SCSS

$custom: #354da7;
$custom-light: #7a7ec2;
$custom-dark: #000000;

JSON

{
  "hex": "#354da7",
  "rgb": {
    "r": 53,
    "g": 77,
    "b": 167
  },
  "hsl": {
    "h": 227.368,
    "s": 51.818,
    "l": 43.137
  },
  "oklch": {
    "l": 0.4537,
    "c": 0.1474,
    "h": 268.6
  },
  "luminance": 0.08855
}

Semantic roles & 50–950 ramp

primary

#354DA7

secondary

#C0B178

accent

#BD4DDB

background

#F7F7FC

surface

#EEEEF8

border

#C9C9D1

text

#0A0912

muted

#7C7B81

Preview Lab

Preview with #354DA7

Body copy rendered with the generated semantic roles for this colour.

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